Amazon Prime Has More Than 100 Million U.S. Subscribers

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From Fortune:

Amazon Prime has reached an important milestone in the United States, according to a new study.

The subscription service has surpassed the 100-million-subscriber mark and now has 101 million subscribers in the U.S., researcher Consumer Intelligence Research Partners (CIRP) said in a study. Amazon reached the milestone at the end of 2018. The company had a little more than 90 million U.S. subscribers at the end of 2017.

Amazon has been extremely secretive about its Prime figures, but CEO Jeff Bezos revealed in a shareholder letter in April that Prime had 100 million subscribers globally at the time. Bezos didn’t break out figures by region, so it wasn’t clear how many U.S.-based subscribers Amazon had at the time.

Link to the rest at Fortune