From The News-Gazette:
Credit Jeff Bezos with pure genius. Amazon Prime Day, now safely past, marks one of the most spectacular marketing successes of recent time. P.T. Barnum could not claim better. Somehow, without spending on advertising, Bezos managed to snooker the media into advertising his Amazon event. The week prior to July 16, every news source, whether print, broadcast or online, featured stories about Prime Day.
. . . .
When Prime Day arrived I visited the Amazon website to check out the bargains. The most prominent deals were Amazon branded products (they have quite a few “house” brands). The rest of the deals reminded me of the bargain table at the brick-and-mortar discount store. Products that failed to move marked down 20 percent. For example, Prime Day featured the Essential Phone, a failed effort from a company on the verge of bankruptcy. It was supposed to sell for $600. Its regular Amazon price is $460, but on Prime Day you could grab it for $250.
Link to the rest at The News-Gazette
It was garbage collection day today. In the alley, of the 8 households that I could see with garbage to be picked up, 6 had Prime boxes. Mine included.
“Credit Jeff Bezos with pure genius. Amazon Prime Day, now safely past, marks one of the most spectacular marketing successes of recent time. P.T. Barnum could not claim better. Somehow, without spending on advertising, Bezos managed to snooker the media into advertising his Amazon event.”
So they admit that ‘every news source, whether print, broadcast or online’ has people easily fooled? Hmm, watching the local and national news they may have a point …