Amazon Publishing on Wooing Dean Koontz

From Publishing Perspectives:

Keen observers of the trade publishing scene this week may have noticed in the news Publishing Perspectives reported on Monday about longtime bestseller Dean Koontz taking a new five-book series and short story collection to Amazon Publishing.

For decades, the prolific Koontz made his publishing home primarily at Penguin Random House’s Bantam, racking up more than 45 titles with the Big Five imprint, only to be discovered now talking of being “creatively rejuvenated” to have found a publisher “where change is understood and embraced” and he’s being provided with “a marketing and publicity plan smarter and more ambitious than anything I’d ever seen before.”

And yet, years ago, many in publishing, including veteran observer Mike Shatzkin, were watching for “defections” from major houses—not to Amazon Publishing, the company’s trade publishing house, but to the self-publishing platform Kindle Direct Publishing (KDP).

The idea was that an established and well-heeled author could easily hire the “author services,” as they’re called, to do the grunt work of preparing a manuscript for self-publication and managing its life in the online sales maelstrom, while using print-on-demand to produce brick-and-mortar store copies for print fans.

. . . .

Instead, Koontz may be the canary in the trade industry mines who hops off that darkening perch and buzzes out into the sunlight of Internet sales leadership—where, as we reported on June 23, the Association of American Publishers’ annual StatShot tells us, more book sales now are happening than on physical retail channels.

Link to the rest at Publishing Perspectives