From Publishing Perspectives:
Keen observers of the trade publishing scene this week may have noticed in the news Publishing Perspectivesreported on Monday about longtime bestseller Dean Koontz taking a new five-book series and short story collection to Amazon Publishing.
For decades, the prolific Koontz made his publishing home primarily at Penguin Random House’s Bantam, racking up more than 45 titles with the Big Five imprint, only to be discovered now talking of being “creatively rejuvenated” to have found a publisher “where change is understood and embraced” and “a marketing and publicity plan smarter and more ambitious than anything I’d ever seen before.”
And yet, years ago, many in publishing, including veteran observer Mike Shatzkin, were watching for “defections” from major houses—not to Amazon Publishing but to the self-publishing platform Kindle Direct Publishing. The idea was that an established and well-heeled author could easily hire the “author services,” as they’re called, to do the grunt work of preparing a manuscript for self-publishing and managing its life in the online sales maelstrom, while using print-on-demand to produce brick-and-mortar store copies for physical book fans.
Instead, Koontz may be the canary in the trade industry mines who hops off that darkening perch and buzzes out into the sunlight of Internet sales leadership—where the Association of American Publishers’ annual StatShot tells us, more book sales now are happening than on physical retail channels.
On Tuesday, Shatzkin wrote in a well-timed addendum to a column on publishing’s past decade, “If this is a sign of things to come, and it is hard to see why it wouldn’t be, some profound changes might be just around the corner.”
As Shatzkin tells it, “Between the time this post was started and when it was finished and published, another sign of disruption took place. Amazon Publishing signed the bestselling author Dean Koontz to a multi-book contract. At the beginning of this decade, Amazon Publishing had ideas about signing up big authors. But they were stymied then by the pretty stubborn refusal of the rest of the supply chain to stock books published by their biggest retail competitor.”
. . . .
“Whether they will successfully sell Koontz … remains to be seen,” Shatzkin writes. “But,” he goes on—italics ours—”their no-middle-person structure enables them to pay far more of each retail dollar in royalties.
“Half the sales or more can generate more income to the author than a publisher without its own retailing capability can deliver selling a larger number of units.”
Link to the rest at Publishing Perspectives