Amazon tablet shipments grew by 99.4 percent in 2016

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From ZDNet:

Amazon posted a phenomenal 99.4 percent annual growth in its tablet shipments for 2016, totaling 11 million units, claims a report by research firm TrendForce.

But while the huge growth seen by Amazon was enough to put the company in third place for top tablet brands and giving it a 7 percent market share, it wasn’t enough for the company to challenge the dominance of Apple and Samsung, who commanded first and second place on the list with 27 and 17.2 percent market share respectively.

Overall, global tablet shipments fell only by 6.6 percent over 2016 to 157.4 million units, with total shipments from branded vendors beating expectations as a result of strong year-end holiday sales.

. . . .

TrendForce believes that tablet shipments will continue to fall in 2017, from 157.4 million units in 2016 to 147.8 million in 2017, a fall of 6.1 percent.

Link to the rest at ZDNet

3 thoughts on “Amazon tablet shipments grew by 99.4 percent in 2016”

  1. I wonder how or where things like Chromebooks get counted, especially since more and more of them can run Google Play store apps? I bought one last summer without much enthusiasm but I like it much more than I expected. And it was much less expensive than a lot of tablets, certainly than anything produced by Apple.

    • Chromebooks are counted separately from tablets or PCs.
      Convertibles are counted as laptops.

      And, funny thing: they don’t count 6in tablets as tablets.

      So Amazon’s share is sonewhat bigger than their estimates on that account alone.

  2. They can, and probably do, own the low end market. I don’t know that I’d even want to compete with Apple or Samsung on anything else.

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