Tablet shipments declined more than 14 percent worldwide during the first quarter of 2016, according to the latest stats from IDC.
The research firm said the decline was due to general seasonality combined with an overall disinterested customer base.
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As for the vendors, the most dramatic year-over-year change comes from Amazon, which increased tablet shipments by an astronomical 5421.7 percent to claim the No. 3 spot on the list. The tech giant wasn’t even included in the top five tablet vendors in the first quarter of 2015.
Amazon’s growth is due primarily to its range of slate tablets, such as the $49.99 version of Amazon’s Fire tablet, which have become synonymous with the low-end of the market.
For Amazon, the low price is part of a strategy that CEO Jeff Bezos has referred to as “the Amazon Doctrine.” In a nutshell, Amazon cares less about tablets as end products and more as direct commerce channels for users to buy products from Amazon.
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Apple and Samsung still claim the No. 1 and 2 spots, respectively, however Apple’s tablet shipments declined 18.8 percent, while Samsung’s dropped just over 28 percent annually.
Link to the rest at ZDNet