Amazon’s Audible used by almost 20% of the population of France in 2019

From IDBOOX (translation via Google Translate):

Audible has released the figures for its annual study on audio books in France. In 2019, the audio book recorded a good progression, especially in usage.

. . . .

Audible [study results for] 2019 Audiobook [usage show] 18.8% of French people listened to an audio book in 2019. This represents an increase of more than 19% compared to 2018.

Women between the ages of 25 and 34 mostly listen to audio books (48.9%).

We listen more to audio books and audio content in the Paris region (51.6%) and in the Grand Est region (50.4%).

. . . .

According to Audible and Opinéa, 73.5% of French people listen to audio books on smartphones, 38.8% on computers, and 33.4% on tablets. Note that 12.9% of people who listened to audio content in 2019 listened to it on a connected speaker.

We prefer to listen to audio content at home, this is the case for 40.9% of the respondents. 39.6% listen to it before falling asleep, and 30.2% by doing household chores.

. . . .

83.1% of French people listen to audio content alone. A small percentage listens with family or friends (8.4%).

Link to the rest at IDBOOX

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