Amid the global coronavirus crisis Storytel sees subscribers grow 38%, streaming revenue 45%, even as publishers that sidelined digital struggle for survival

PG Note: Storytel sells audiobooks.

From The New Publishing Standard:

The only surprise with the latest results from Sweden-based Storytel would have been if subscriber rates and earnings had dipped amid a global crisis that has left print-focussed publishers imperiled.

That of course did not happen, and while streaming revenue took a notional hit at SEK 429m ($44m) compared to the SEK 438m forecast, this in large part was down to “negative currency effects from the Norwegian Krone and an increase in Family subscriptions during the period.”

Overall Storytel’s Q1 results came in at 33.5% revenue growth (streaming and non-streaming) to SEK 513.2 million ($52.7) and a subscriber boost of 71,400, taking Storytel’s total subscribers to 1.54 million.

The average number of paying subscribers in the Nordic segment was 785,800, while 43,200 subscribers were added outside the Nordics, taking total non-Nordic subscription levels to 369,000.

Tellander issued a Q2 forecast of 1.25 million global subscribers, amounting to 41% YOY growth, and a 43% YOY revenue growth to SEK 458m ($47m), with the caveat that the coronavirus crisis meant there was an element of uncertainty about how things might pan out.

Addressing shareholders, Tellander, echoing a common theme that audiobook downloads had dipped as commuters stayed at home, said that afternoon and evening consumption “more than compensated” for the downturn in commuter consumption.

. . . .

New consumption patterns have started to emerge as a result of lockdown on many markets. Morning listening while commuting has gone down in some markets for obvious reasons, but this is more than compensated for by a higher rate of listenings in the afternoons and evenings. In the Nordics, we also see a clear growth in consumption on Sundays and at the beginning of the week.

Crime & Thriller and Fiction have kept their positions as the most consumed genres in our service, but the influx of new users, combined with families spending more time with each other at home, has boosted the Children category to third place. At bedtime this category actually surpasses Fiction and is the second-most popular genre among our customers. Biographies and Personal Development are two other genres that have grown pronouncedly during the coronavirus pandemic.

Link to the rest at The New Publishing Standard