From The Bookseller:
Bestselling child nutrition author Annabel Karmel is to leave publisher Ebury and self-publish her next title, Baby-Led Weaning Recipe Book.
Karmel’s 1991 début, The Complete Baby & Toddler Meal Planner was inspired by her son Nicholas who was a fussy eater, was rejected by 15 publishing houses and “countless” literary agents before it was represented by a book packager and sold to Simon & Schuster in the US at Frankfurt Book Fair, who then went on to order 25,000 copies. It was later sold to Ebury in the UK.
To date, she has sold 1.93 million books, for £19.6m, through Nielsen BookScan UK, with The New Complete Baby & Toddler Planner her top seller (339,646 copies). The author told The Bookseller she was self-publishing as “an experiment” and remains on good terms with Ebury, which she did not rule out returning to at a later date, adding: “I will see how it goes.”
Karmel has attracted 4.3m users a year to her her website www.annabelkarmel.com and said she was well-placed to tap into her “loyal mum” audience. She has also has a weekly average social reach of 1 million, which she considers a “powerful” platform to promote her books, on top of her experience after 25 years experience in publishing. Karmel also has a range of baby food she sells to supermarkets, with good connections in retail.
“I sell my food into supermarkets, we know the brand better than anybody else, and so we are the best-placed to help sell and market a book,” she said.
Link to the rest at The Bookseller
Here’s a link to Annabel Karmel’s books.