Anand Limaye of Indian Printing Works in Mumbai is a book printer and publisher. Every year during the festival season, he is “super-duper busy” with Diwali Anks, the bumper-size magazines published in Marathi during Diwali, featuring literary writings and ads in equal measure. “This year, instead of 19 Diwali Anks, we have printed 11,” Limaye said.
This is not too bad for Limaye’s press, which has been operating a single shift in its Wadala and Bhiwandi factories since March. For Limaye and many others like him, the factories are running again post-lockdown. Printing equipment is the life-blood of any printing factory. These machines are expensive and need regular running and maintenance. That they were unable to do this during the lockdown was the biggest problem faced by printers when things came to a standstill.
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To combat the situation, leading publishers mooted the idea of selling five leading issues at a combined sum of Rs 1,000, plus one free Storytel gift card. The scheme evoked overwhelming response.
The traditional Mecca for print in Mumbai, Shah & Nahar, in Lower Parel, is eerily quiet. Roopesh Sawant of Superlekha, a Mumbai-based printer, says, “After seven months, we are seeing 25%-30% of pre-Covid levels. Promotions are at an all-time low.”
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Since printing is essentially ink-on-paper, a cursory look at the demand for paper since March gives us a fair idea of how book printers are doing. Deepak Mittal, a paper trader in Bengaluru, said, “Shrinkage of demand has been swift, in a way that has never been experienced by the industry. The writing and printing segment has been the worst-affected owing to its reliance on the education sector, which contributes close to 60% of the demand.” With schools and colleges, barring Classes 10 and 12, unlikely to reopen in this academic year, the situation is grim.
“To add to the problem, commercial and promotional printing, like diaries, calendars, brochures, catalogues, etc have been badly impacted, as a lot of companies have either cancelled their requirements for this year or gone digital,” Mittal said. “The big daddy of diaries, LIC, has called off printing diaries this year, and many other government departments and companies have followed in their footsteps.”
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