From Publishers Weekly:
In another initiative to drive customers to its stores and website, Barnes & Noble will discount more than 100 books at 50% off from today until December 24 in its bricks-and-mortar locations and until December 25 online, provided supplies last.
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“Nobody knows books like Barnes & Noble, and this holiday we want to delight our customers with many of the year’s best books at half-price for their seasonal shopping,” Tim Mantel, B&N’s chief merchandising officer, said in a statement. “Whether you’re getting a book for a family member, a friend, a co-worker, or just looking for a good read for the holiday, there’s sure to be a perfect book in our selection of 50% off titles.”
After a long stretch in which quarterly comparable store sales have fallen, B&N has repeatedly said that it expects same store sales to increase in the holiday season.
Link to the rest at Publishers Weekly