Book Cover 101: Covering A Cross-Genre Novel

From Writers in the Storm:

Here on Writers In The Storm we’ve talked about putting the promise of your genre on the cover and how vital it is for selling your novel. As I’ve said before, a good cover is a contract with the reader that this story fits in the genre they’re looking for.

But what if you’ve written a cross-genre story? 

Here’s the short answer: it’s almost impossible to do both at once. You have to lean one way or another, or you’ll miss both sides.

Let’s say, for example, you’ve written a sci-fi/romance novel. Think carefully about the main story elements. Is the romance really front and center? Or is it more interstellar shenanigans with strong romantic elements?

My latest series, Raegan Reid, is a blend of urban fantasy and sci-fi. When I look at it objectively I see that it’s heavier on the urban fantasy elements. If I put a typical urban fantasy cover, a badass female protagonist standing in a sinister city landscape, and then tried to insert a futuristic element into the background, I would end up with a confused cover and no one would buy my book. It would leave both urban fantasy and science fiction readers scratching their heads, and their main thought would be: “I don’t know what that is, but I’m pretty sure it’s not for me.”

You do not want that reaction for your book.

Steps to a successful cross-genre cover.

1. Take a step back and analyze the major story elements in your novel.

  • What genre do they belong to?
  • Which reader is it going to appeal to more?

Typically, you’ll find you’ve got more elements of one genre than the other.  

For instance, I did not lean into the science elements hard enough in my story to market it to science fiction readers. If your cover incorrectly promises your genre, you’ll end up with angry readers, bad reviews, and a mental cross beside your name when it’s seen on future books.

As a side note, some genres are more accepting of experimentation, while other genres are more purist. If you’ve read within the genres you’re publishing in—as you should have—you’ll know which is which.

2. If your story is truly evenly balanced and you can tip either way, consider which genre has the biggest audience. You are seeking the largest pool of potential readers, because a bigger pool means more potential customers.

For instance, if your sci-romance is equal parts science fiction and romance, I’d lean romance. Biggest. Genre. Ever.

If you’re still not sure, take a look at the covers from your comp authors, and see which genre they’ve chosen to highlight. If they’ve been selling well…it’s a smart move to mimic their approach.

Link to the rest at Writers in the Storm

1 thought on “Book Cover 101: Covering A Cross-Genre Novel”

  1. Can I just respectfully say that this piece necessarily presumes a type-on-illustration cover as the only kind of cover and imply my disdain? Here are two cross-genre covers that work extremely well (and yes, you need to click through to see them):
    1984
    Power, Politics, and the Olympic Games

    In short, it’s the cover-design meme that adapts poorly to multigenre works.

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