While he was combing through non-work emails accumulated over the weekend, PG saw one about book trailers and how great they are.
He tried to remember when he had last viewed a book trailer and came up empty. He tried to remember the contents of any book trailer he had ever viewed and had a similar result.
PG is a visual kind of guy and remembers all sorts of other videos he’s seen over the last several months.
So, a question arose in his mind (it was a waking-up sort of mind, but should not be dismissed because of that fact alone) – Does anybody watch book trailers? Do they actually sell books? Has any reliable person or organization documented a measurable positive impact a book trailer had on the sales of a book?
Since book trailers are often used as part of a book launch, has anyone been able to ascertain what a book trailer added to the launch in the midst of all the other promotional noise?
PG did a very cursory search to locate book trailers that might have been noticed in a positive manner and found The Six Best Book Trailers of 2018.
Here’s the Number One Best Book Trailer of 2018:
Having no experiential basis for judging how this book trailer stacks up against other book trailers, PG is not in a position to say whether it belongs on any sort of Best Book Trailer list or not. It may well be better than all other book trailers released in 2018.
However, in the continuing contest to capture online eyeballs, for PG, this wasn’t captivating video. It was not nearly as interesting to watch as Mr. Enjoy, Gianluca Vacchi, social media influencer and DJ, in his orange Santa suit, which PG posted yesterday. (It occurred to PG that Mr. Enjoy might want to pitch his services to Random House.)
PG suggests that book trailers don’t just compete with other book trailers for online video attention.
Book trailers compete with Mr. Enjoy and Selena Gomez (149 millon followers) Kylie Jenner (133 million followers) and Christiano Ronaldo (133 million followers) on Instagram plus PewDiePie , video makeup maven Jeffree Star and a 7-year-old boy named Ryan who Forbes says made $22 million last year on YouTube (Warning: the YouTube channels start playing video w/audio right away).
But PG could be wrong.
Are book trailers worth the hassle and expense for authors?
Is Noah Hypnotik the cream of the 2018 crop of book trailers? (When PG pulled up the Noah Hypnotic book trailer, YouTube showed it had been posted in July, 2018, and had collected 249 views. Ryan’s featured toy video was posted three weeks ago and has 3,366,659 views.)