Bookshop, Hummingbird Sales Skyrocket

From Shelf Awareness:

At Hummingbird Digital Media, which is an American Booksellers Association Marketplace partner for e-books (Hummingbird also sells downloadable audio), sales in the last four weeks have risen 1,315% over the previous four weeks, according to president and chief visionary officer Stephen Black Mettee. For the year to date, sales are up 1,000%.

Hummingbird’s bookstore count has jumped 25% since the coronavirus began spreading in the U.S. although there are still some bookstores that haven’t signed on.

Mettee’s take: “Some bookstores had been slow to embrace e-books and audiobooks. I think as we come out of this–and we will–we’ll find bookstores making digital sales a more important part of their business. That will just make independent bookstores stronger overall. A silver lining in a particularly dark cloud?”

Link to the rest at Shelf Awareness