Bookshop.org urges industry to back indies with links in Independent Bookshop Week

From The Bookseller:

Online indie retailer Bookshop.org is calling for publishers and authors to link to independent bookshops and its own site for the duration of Independent Bookshop Week (IBW).

Running from 19th to 26th June and sponsored by Hachette UK, IBW is an annual celebration of independent bookshops run by the Booksellers Association. It seeks to highlight and support the bookselling community and is part of the Books are My Bag Campaign.

Bookshop.org provides booksellers on the platform with two revenue streams, including 30% commission earned on sales that come through the store’s links, book lists or shop page, and a 10% cut on all other sales on the platform. The company is planning to increase this second shared pool, which is divided equally among all participating bookshops, to 20% for the duration of IBW.

The platform hopes this will encourage non-bookshop affiliates of all types to take the pledge and add at least one link to all their social media posts including Bookshop.org or indie bookshops directly.

Jasper Sutcliffe, publisher and affiliate manager at Bookshop UK, said: “During Independent Bookshop Week, we are keen to show our support for indies even more. Not only will our initiative allow independent booksellers to increase their revenue during the week, but we’re also hoping to raise awareness on the issue of book links. When a publisher or an author connects a reader to Bookshop.org, Blackwell’s or another independent bookshop, a link becomes more than a link. It supports the cultural ecosystem and ensures online purchases support independent bookshops. Our hope is that the publishing industry will pledge to link to indies and Bookshop.org for the whole of IBW, and beyond.”

Link to the rest at The Bookseller