Home » Amazon » Brita, Amazon Team Up to Introduce First “Smart” Pitcher

Brita, Amazon Team Up to Introduce First “Smart” Pitcher

29 February 2016

From Amazon via Business Wire:

People buy a Brita system because they want to get cleaner, great-tasting water from any tap. But in the chaos of life, it can be easy to forget to keep that filter up-to-date.

Now, Brita and Amazon have teamed up to make keeping that Brita filter fresh virtually fool proof.

The new Wi-Fi-enabled Brita Infinity pitcher is equipped with a built-in counter that tracks the amount of water that passes through the pitcher’s filter. The pitcher itself will automatically order a new filter through Amazon Dash Replenishment when the old filter nears its capacity. This new connected pitcher with Amazon Dash Replenishment gives Brita owners exactly what they want – a new Brita filter on their doorstep at the time they need it.

When people buy the new Brita Infinity pitcher, they simply need to register on Brita.com/infinity, connect the pitcher to their home network and sign up for Amazon Dash Replenishment using their Amazon account. Then, the pitcher connects with the service to ensure automatic replacement filter orders are made when the filter nears its capacity – roughly 40 gallons of water.

Link to the rest at Business Wire

If you want to be the first on your wifi network to have a smart pitcher, you can get it here.

In case you never thought a pitcher would include System Requirements, it’s here. An excerpt:

Activate your pitcher near the sink where you will be refilling the pitcher.

. . . .

The pitcher does not support the 5 GHz band.


15 Comments to “Brita, Amazon Team Up to Introduce First “Smart” Pitcher”

  1. How come there isn’t a dash for books? Or auto-subscribe for trilogies, at least?

    I _want_ books to sell like shaving razors or soap!

    Take care

  2. I guess nothing is going to be safe from the frenzy to connect everything and everybody. I think I can manage to keep up with the Brita filters, all on my own.

  3. Great. Now the NSA is tapping my water.

    • I’m currently working on a project for my day job to do an Internet of Things (IoT)* demo. You can get a system on a chip (SOC) from China that goes for about $2/chip in bulk to add WiFi to just about anything. Unfortunately, the Secure Sockets Layer (SSL) implementations are pretty week, so Joe is correct. The NSA could tap his water. Even worse, they aren’t the only ones. To repeat what I said on Twitter:

      If you aren’t worrying about security on your IoT, you are just building the Incredibly Dangerous Internet of Things (#IDIoT)

      *Note to the former news editor who asked for people to spell stuff out: I was listening.

    • The pun was intentional, I assume…

      Good one. Take care

  4. Next step, a water pitcher that tattles on you if you aren’t drinking enough H2O every day.

    Or this scenario:
    “OK, which one of you kids ran up our internet bill watching too many movies?”
    “Don’t blame me. It was Brita! I heard Waterworld playing inside the fridge.”

  5. I tried Dash buttons; they never connected to the internet. Threw them out. I wish they’d connected to the Echo because that never has a problem getting to my net.

    Tried a Brita water pitcher and didn’t like it because I got small bits of charcoal (I think that’s what it was) in the water — from the filter, I guess.

  6. Why complicate life? What’s wrong with tap water?

    • Eh, it depends on the source of the water. Some places still use wells that go to their homes. And every once in a while, a municipal water system breaks down and people are advised to boil their water. Other times the problem is parasites, toxic algae, or arsenic, etc.

      Once at work, the water came out filmy like someone had put lotion in it. Something had happened to the water line, and a coworker had innocently made coffee with it. Fortunately I warned her before anyone drank it. We resorted to bottled water and hand sanitizers that day. I can see how someone who lived through those scenarios would be skittish enough to use the Brita filter as a “better safe than sorry” measure.

      I gather that would not have helped the people of Flint, Michigan, though; apparently the lead content was too overwhelming even for filters.

      Now having written this I’m wondering if maybe I should get a water filter. I may be playing with fire here …

  7. I am generally against the internet of things. When I was shopping for a new refrigerator a couple of years ago, I rejected the ones that had fancy computers integrated into them. Why the devil do I need a screen to show me what’s in my fridge? Are my hands broken in this scenario?

    I asked the salesman, “So what happens if the computer goes out? Is it going to be like your printer, where you’re not allowed to print text once the blue ink is empty? Will the cost of fixing the computer be the same as buying another fridge?”

    I am not convinced that making our house gadgets accessible to malicious or bored strangers will end well. There’s ransomware for one. Or a Bloombergian mayor / CEO / insurance agent will insist on hijacking your fridge to make sure you only consume food they approve of. Or your car, to only let you drive the distance or locations they approve of. No thanks.

    • I am not convinced that making our house gadgets accessible to malicious or bored strangers will end well.

      It will be disastrous. There was a story the other day about devices that send data to some random IP address in China because… no-one knows.

      And security will be a nightmare. When I bought a webcam some years ago, a quick check with a network scanner showed an open port, and, when I connected to it, that logged me into a Linux shell that let me reconfigure or install any software I wanted on the camera. A while later, they released a firmware update that closed that backdoor, but who knows how many of those cameras are still out there, running the old firmware?

      When we had to replace our TV and Blu-Ray/DVD players after our fire, every one came with ‘smart’ features that wanted to be connected to the Internet. Not one of them is, but I can easily forsee the day when they’ll refuse to run unless they are.

      Calling this whole ‘Internet Of Things’ thing bat-crap crazy would be an understatement.

      • We’re keeping track of how often the internet goes down in our house – when we have a few more days, we are going to let them know how bad it is. Typically we have to reset the modem 3-5 times a day.

        And you want to add MORE things to this nightmare?

        No, thanks. I’m quite capable of ordering a spare water filter for when the waters starts tasting funny (not when the green light goes to red), which I put in. Then I go order another spare with the next shipment.

        Ditto printer ink, vitamins, shampoo, dishwasher detergent, whatever. Inventory is what we’ll have for the zombie apocalypse.

  8. Security on the IoT is notoriously bad. Industrial designers generally don’t know much about computer and network security. Odds are good that that the pitcher is vulnerable, especially on an unsecured WiFi net. Imagine a neighborhood script kiddie ordering a half dozen high end laptops from your Amazon account through a water pitcher. Could happen.

    Amazon probably has engineers who could secure the pitcher properly. Amazon security has a decent reputation, but it’s hard to guess whether a security engineer reviewed the water pitcher project. I’d be careful.

    Still, the IoT has a lot of fun in it and I am all in favor of it, but it has kinks to shake out. There is no reason why the IoT can’t work well, but it will take time, just like the Internet that gets better every year.

    Does anyone remember how bad Peanut Press was 20 years ago? Folks sneered at the Peanut books on my Palm, but they turned into the eBook ecosystem we have today. Give the IoT some time. You’ll love it.

Sorry, the comment form is closed at this time.