Ukraine’s Vivat Publishing: ‘An Ambitious Plan for 2023’

From Publishing Perspectives:

One year and one week after Vladimir Putin opened his unprovoked assault on Ukraine, Julia Orlova, Vivat Publishing‘s CEO, echoes the steely resolve of her fellow citizens during the anniversary of the Russian invasion, saying, “We’re proud that despite all the challenges and circumstances, in 2022 we published 350 titles, which is only 12.5-percent less than in the previous year

“And for 2023, we have ambitious plans to surpass the pre-war figures.”

Ukrainian publishers and booksellers still are forced to take extraordinary means to serve local readers, of course. Vivat’s proximity in Kharkiv to military operations forced the company’s team to evacuate shortly after the war began. But the autumn advance made by Ukraine’s military allowed Vivat to reopen its headquarters. Even so, Orlova says, as much as 80 percent of Vivat’s staff still is working from home.

Orlova tells Publishing Perspectives the war’s outbreak triggered an overhaul of the company’s publishing and distribution processes, as well as a switch to remote work to ensure workforce safety.

“With the beginning of the full-scale Russian invasion of Ukraine,” she says, “our team evacuated from Kharkiv almost entirely.

“We managed to get 20 truckloads of books out from under the shelling. To keep them safe, we had to open a warehouse in Rivne” in western Ukraine.

“Since the end of May, we’ve almost completely restored our disrupted business processes. And in early June, we published new books.”

Nevertheless, she says, the workplace challenge is a stubborn one. “It’s difficult to keep more than 100 people together in a business process,” Orlova says, “when you haven’t seen each other for almost a year.

“Some employees quit because they moved abroad. Some of those won’t return to Ukraine. And this is the second biggest problem, not only for Vivat, but also for the Ukrainian book publishing business in general: a temporary shortage of qualified personnel.”

That said, Orlova says Ukrainian readers are demonstrating a strong interest in books, as indicated by the popularity of the new bookstores the publisher opened in Kyiv last year.

“In October, despite the war, we opened a new bookstore in Kyiv. About 1,200 people visited the bookstore on the opening day, which we consider an incredible success and evidence that Ukrainians miss live communication and want to join cultural events, even in the face of danger. We’re planning to open another bookstore in western Ukraine and reopen one more in Kharkiv.

Link to the rest at Publishing Perspectives

What Can We Learn from Barnes & Noble’s Surprising Turnaround?

From The Honest Broker:

I’ve written too many negative stories about digital media platforms in recent months. I’ve started to worry. Am I turning into Dr. Doom and Mr. Gloom?

In all fairness, my predictions have proven sadly accurate. After I served up these dismal forecasts for Facebook, Spotify, Netflix, and others, their share prices took a steep dive.

I’m not sure that’s a good thing—I’d like to see digital media improve and flourish. When they falter, we all pay a price. But each of these companies is now suffering for a good reason. Their dominance led to arrogance, and they decided to impose all sorts of heavy-handed policies on users.

But I finally have good news to share. I have a positive case study—and we can learn from it.

Here’s the surprise: This company has been a failure at digital media, and has succeeded by embracing the most antiquated technology of them all: the printed book.

That’s quite an achievement. So let’s look at the turnaround at Barnes & Noble.

. . . .

But Barnes & Noble is flourishing. After a long decline, the company is profitable and growing again—and last week announced plans to open 30 new stores. In some instances, they are taking over locations where Amazon tried (and failed) to operate bookstores.

Amazon seems invincible. So the idea that Barnes & Noble can succeed where its much larger competitor failed is hard to believe. But the turnaround at B&N is real. In many instances they have already re-opened in locations where they previously shut down.

Barnes & Noble is no tech startup, and is about as un-cool as retailers get. It’s like The Gap, but for books. The company was founded in 1886, and it flourished during the 20th century. But the digital age caught the company by surprise.

For a while, Barnes & Noble tried to imitate Amazon. It ramped up online sales, and introduced its own eBook reader (the Nook), but with little success.

Even after its leading bricks-and-mortar competitor Borders shut down in 2011, B&N still couldn’t find a winning strategy. By 2018 the company was in total collapse. Barnes & Noble lost $18 million that year, and fired 1,800 full time employees—in essence shifting almost all store operations to part time staff. Around that same time, the company fired its CEO due to sexual harassment claims.

Every indicator was miserable. Same-store sales were down. Online sales were down. The share price was down more than 80%.

. . . .

It’s amazing how much difference a new boss can make.

I’ve seen that firsthand so many times. I now have a rule of thumb: “There is no substitute for good decisions at the top—and no remedy for stupid ones.”

It’s really that simple. When the CEO makes foolish blunders, all the wisdom and hard work of everyone else in the company is insufficient to compensate. You only fix these problems by starting at the top.

In the case of Barnes & Noble, the new boss was named James Daunt. And he had already turned around Waterstones, a struggling book retailing chain in Britain.

Back when he was 26, Daunt had started out running a single bookstore in London—and it was a beautiful store. He had to borrow the money to do it, but he wanted a store that was a showplace for books. And he succeeded despite breaking all the rules.

For a start, he refused to discount his books, despite intense price competition in the market. If you asked him why, he had a simple answer: “I don’t think books are overpriced.”

. . . .

This is James Daunt’s super power: He loves books.

“Staff are now in control of their own shops,” he explained. “Hopefully they’re enjoying their work more. They’re creating something very different in each store.”

This crazy strategy proved so successful at Waterstones, that returns fell almost to zero—97% of the books placed on the shelves were purchased by customers. That’s an amazing figure in the book business.

On the basis of this success, Daunt was put in charge of Barnes & Noble in August 2019. But could he really bring that dinosaur, on the brink of extinction, back to life?

The timing was awful. The COVID pandemic hurt all retailing, especially for discretionary items like books. Even worse, the Barnes & Noble stores were, in Daunt’s own words, “crucifyingly boring.”

But Daunt used the pandemic as an opportunity to “weed out the rubbish” in the stores. He asked employees in the outlets to take every book off the shelf, and re-evaluate whether it should stay. Every section of the store needed to be refreshed and made appealing.

As this example makes clear, Daunt started giving more power to the stores. But publishers complained bitterly. They now had to make more sales calls, and convince local bookbuyers—and that’s hard work. Even worse, when a new book doesn’t live up to expectations, the local workers see this immediately. Books are expected to appeal to readers—and just convincing a head buyer at headquarters was no longer enough.

Daunt also refused to dumb-down the store offerings. The key challenge, he claimed was to “create an environment that’s intellectually satisfying—and not in a snobbish way, but in the sense of feeding your mind.”

That’s an extraordinary thing to hear from a corporate CEO. Daunt wanted to run a bookstore that was “intellectually satisfying” and “feeds your mind.” The first time I heard an interview with him, I decided I trusted James Daunt. I wanted him to succeed. But the odds seemed stacked against him.

. . . .

The turnaround has delivered remarkable results. Barnes & Noble opened 16 new bookstores in 2022, and now will double that pace of openings in 2023. In a year of collapsing digital platforms, this 136-year-old purveyor of print media is enjoying boom times.

Of course, there’s a lesson here. And it’s not just for books. You could also apply it to music, newspapers, films, and a host of other media.

But I almost hate to say it, because the lesson is so simple.

If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.

. . . .

But here’s the problem. If you don’t really love the music (or books or newspapers or cinema or whatever), those cash flow projections turn out to be wrong. That’s because creative fields like music and writing live and die based on creativity, not financial statements and branding deals.

Link to the rest at The Honest Broker and thanks to J. for the tip.

As PG has said previously, he doesn’t believe the happy talk floating around the publishing world about Barnes & Noble and its superhero, James Daunt.

We don’t have real numbers to back up the public relations campaign. Barnes & Noble’s owner, Elliott Management Corp. has kept that sort of information locked up tight.

PG happened upon another investment of Elliott – litigation finance.

Basically, a deep pocketed organization subsidizes a lawsuit, often a class-action suit against a large corporation, in exchange for 30-50% of the amount awarded. That’s litigation finance. This arrangement takes a lot of risk out of the lawsuit for plaintiffs’ counsel because they know they’ll get paid a significant amount by the outside investor even if the clients they’re representing don’t get anything.

Typically, this type of litigation is handled by a law firm on a contingency fee basis. The firm earns nothing unless it wins the lawsuit and its clients are paid for their injuries/losses. The firm receives its money by delivering a good result for the injured parties.

Perhaps PG is old-fashioned, but he’s always thought that, after the attorneys are paid for their work, the injured party or parties should receive the remainder of the money awarded by a court after a trial or received via a negotiated settlement to avoid trial.

7 Ways Public Readings Can Help Your Writing

From Writer Unboxed:

It is 2002 and I am sitting in a packed audience at the Sewanee Writers’ Conference listening to Margot Livesey read the first chapter from her work-in-progress, Banishing Verona. We are almost 30 minutes in, and although that’s long for a public reading, I am entranced.

So far, we’ve learned that a pregnant woman has shown up at the door of a home being renovated by Zeke, an autistic handyman. Claiming to be the niece of the house owner, this woman charms her way into the house, dons a pair of coveralls to earn Zeke’s trust, and eventually shares his bed. He has gotten up early to go out and get them breakfast, and because he has given her his only key, he has to climb back in through a window. As he returns to the bedroom, he decides that however stupid it will sound at this point, he is going to ask her name.

Livesey has me. I’m hanging on every word.

Then she reads:

The bed was unmade, empty and cold to the touch, the suitcases gone. At the foot of the bed the rug was rolled up, and spread-eagled on the bare wooden boards lay the coveralls, neatly buttoned, arms and legs stretched wide, like an empty person. Only when he knelt to pick them up did Zeke discover the three-inch nails that skewered the collar, pinned the cuffs and ankles to the floor.

What??? Judging by the audible gasp—followed by groans when Livesey then closed her folder—I wasn’t the only one in the room who had questions.

Conclusion #1: Don’t sate the audience; readings that raise questions earn readers.

Once I got home from the conference, I looked for that novel in every single bookstore I entered until 2004, when Banishing Verona finally came out.

I had a similar reaction when hearing Ann Patchett read from her then-newest, Bel Canto, at the same event. I leaned toward the woman beside me and whispered, “This reading is extraordinary.” She leaned back and said, “And this wasn’t even one of my favorite parts.” After the reading, I went right to the campus bookstore and bought the novel.

And here I am, still talking about both of those readings 20 years later.

Such can be the power of a public reading.

Conclusion #2: A memorable reading can result in sales—even if the author hasn’t yet finished writing the book.

The Sewanee Conference is big on readings by novelists, poets, playwrights, and short story writers; they have a space devoted to it that’s fully booked. I was surprised to see there was always an audience and I aimed to find out why. After listening to as many readings as possible over the course of the conference’s 12 days, I came to understand more about myself as a person, a reader, a listener, and a writer. I learned what kind of opening tends to beg my interest. What makes me laugh, what doesn’t. What can, in rather short order, move me to tears.

As the readings accumulated I saw that in novel writing, as in my previous career as a dance critic, I needed to trust my experience and appreciate my subjectivity.

Conclusion #3: Exposure to a wide variety of public readings can help a writer identify what kind of novels they aspire to write.

Seeing the benefit of this, as president of the Greater Lehigh Valley Writers Group, I worked with a local theater company to bring in patrons on one of their “dark” nights to present a literary night out we called The Writers’ Soiree. Members signed up ahead of time for a limited number of ten-minute slots, and the evening ended with an open mic offering shorter slots to anyone present. We brought wine, and a nearby bakery provided treats that we sold at intermission. A huge bonus for our budding novelists was the immediacy of having strangers come up to them to say how much they enjoyed their reading.

Link to the rest at Writer Unboxed

PG will include three sacrilegious statements in his reaction to the OP.

  1. These days, author readings (typically in bookstores) are a waste of time and energy for most authors. If the author is already famous, lots of people show up. If the author is unknown, a handful appear at the time and place of the reading — not the best morale booster for an author just starting out. Author readings are a 1970’s marketing tool.
  2. As a group, writers tend toward introversion. For an introvert, reading her own creation in the presence of a bunch of strangers tends to be extremely stressful, especially when the same stressful experience happens night after night on a book tour. It’s something an extrovert might like, but it’s torture for many introverts to bear their writing souls and make themselves vulnerable in front of a group of people they don’t know. It’s also taking time away from their writing and the exhausted aftermath of one-night stands in store after store, may require a long, non-writing rest to recover.
  3. If a reading of a portion of a book is thought to be a good sales promotion tool for a bookstore and a book (not necessarily true), hire a trained performer to do the reading. The author can chat with visitors one-by-one and sign their books before and after the performance. A local actor/actress/speech teacher will do a better job of presenting the written word than an author who last recited anything for a school Christmas pageant when she/he was in third grade. Give the actress the task in advance to let her read the book and talk to the author via phone or email about which parts the actress thinks would work best.

PG would bet that an experiment with an author reading one segment of a book and an actress presenting another segment of the book would reveal the actress made more of an impact on the audience than the author did. The performance by an actress would also sell more books than the author could by herself.

Right after the War of 1812 ended, PG attended college with several students who went on to successful stage/television/movie careers. He’s seen people who had the ability to mesmerize an audience with their talent up close.

Plus, unlike most normal people, performers enjoy performing before groups of people; the larger the group, the better.

End of sacrilege.

What Do We Lose—and Gain—As Book Tours Move Online?

From The Literary Hub:

When I was young, in a distant century, there was an odd feature of the literary community: celebrated authors writing essays for magazines or newspaper book sections chronicling the horrors of their tours. Usually amusingly, sometimes just trying to be. Laments about arriving at a bookstore to find many people waiting, but no copies of the book. Or many books but no people, because someone had forgotten to promote the event (or there was a playoff game in any relevant sport that night). A reading for five people, two of whom were the mother and father of the bookstore manager, under orders to look attentive and enthused. Or, airline chaos with a luggage follies subplot. Hotel booking failures, weather events. Interviewers confusing the author for someone entirely else. (This is real, by the way, happened to someone I knew well.)

The lede buried in all of this, for today’s writers (and readers) is, of course, that there were book tours once. All over. For so many authors. There used to be a joke that in October you couldn’t go through an airport without colliding with a writer on tour. I went cross-Canada from the start of my career, and down into the United States, at a time when I was barely known. And in most cases there were actual people gathered for a reading and signing, besides the manager’s parents. An author coming into town could be an event of sorts, back when.

Sometimes a colossal one. One older friend had a launch in Toronto one night. I went with a third, mutual friend. The bookstore was… flat-out mobbed. Buzzing. Hundreds of the city’s best and brightest had gathered. The author was well known and well liked in the legal community and word had definitely gotten out. No slackness on the part of publicists or bookstore at all. People were lined up holding three, four, five copies of the new book to be signed.

I got in line with two copies (the mutual friend elected to mingle and chat). When I finally arrived at the signing table the author leaped up and we embraced. I said, “X, this is amazing!”(His name isn’t really X, by the way.)

X said, “Guy, you understand nothing!”

I said, “Always a possibility. Why, in this case?”

“Because tonight, tonight, I will sell three quarters of all the books I am ever going to sell of this title!”

But he did sell them. (And the book is still in print, decades after. Just checked.)

For my own second book, as a callow thirty-one year old, I remember arriving in a city for two days allocated to media and a signing. The local publicist met me and handed me a printout of my schedule. I looked at it and blinked. There were ten events. Five radio gigs, two television, one magazine interview, one newspaper interview, and the bookstore signing that night. Plus what I always call “drive-by signings,” when you drop into a store to sign their stock and head off into the midday sun, or whatever, tipping your hat.

. . . .

Is a tour really the best way to allocate budget and time? Will it be a painful experience? Awkward for everyone? Might email or telephone interviews with whatever media exists in a given city not be smarter? While aggressively going the online route: magazines, blogs, social media? Or, more recently, Zoom conversations with an audience logging in and asking questions? One rarely loses luggage en route to one’s computer, after all.

What’s been lost in the transition is the personal. The direct connection with readers. If you’ve spent, as I do, years writing a book at your desk, brooding and swearing, but then find yourself in a library’s reading room, church hall, bookstore, literary festival, to encounter those who have come out to express their affection for your work… that’s profoundly rewarding.

Link to the rest at The Literary Hub

Trade facing industry-wide burnout, Bookseller survey finds

From The Bookseller:

Publishing is facing “industry-wide burnout” according to a survey conducted by The Bookseller, which revealed 89% of staffers responding to the survey had experienced stress during the course of their work over the last year, while 69% reported burnout.  

The survey also found a significant number of employees are working more than their contracted hours each week, with many unhappy at the state of their work-life balance.  

With more than 230 responses, heavily dominated by publishing staffers (87%), the survey found 64% of people working in the industry felt their work had impacted their mental health in the last year. Many attributed this to unsustainable workloads and an “always on” culture, worsened by the pandemic. 

One editor, who has worked in the industry for seven years, said they are required to do “entire strands” of their job outside of contracted hours, to the extent they feel unable to start a family and are “seriously considering” leaving the industry. 

In total 63% of respondents said they worked more than their contracted hours each week, with some saying they worked up to 20 or 30 hours extra. Nearly three quarters (73%) agreed that their workload had increased in the last year, while 37% said they were not satisfied with their work-life balance. 

One senior desk editor who has been in the industry for nine years said working from home during the pandemic had “definitely” promoted a culture of working extra hours. “Work-life balance is a joke! I’ve heard editorial assistants not taking their lunch break and even cancelling training sessions as they felt they had to continue with their work,” they said. “Morale has severely decreased since the pandemic, lots of colleagues have left (either to other publishers or out of the industry) as they did not enjoy their jobs and were not valued as staff or compensated well enough.” 

The survey showed 38% of respondents wanted to leave their job. An assistant editor, who has worked in the industry for four years, said they “love” their job but were working more than two extra hours a day “not to even catch up, but to fall behind less”. They said: “I have had to work weekends. I am constantly stressed about the deadlines I am missing, as they impact my colleagues. This should not be the workload of a junior staff member. And, quite frankly, the workload and the pay do not add up. This is not worth it, and I am making plans to get out of the industry.” 

. . . .

 “Junior members of staff are often doing enough work for two people but are only in rare instances offered external help such as being able to freelance certain tasks out. There is an expectation from senior leadership that the company will continue to buy more and more books, but no corresponding communication re hiring more staff to help with this. People have been stretched beyond their limits over the last two years particularly and that’s why we’re seeing a mass exodus from the industry.” 

A marketing executive, who has worked in publishing for seven years, agreed. “There’s been a huge change in focus over the past two years, driven by the pandemic, to look at backlist titles and perennial sellers as well as more focus on e-books and audio, but the expectation that teams can do that on top of their pre-existing workload is going to lead to workforce-wide burnout.” They added: “My line manager recognises the issue and is understanding but there seems to be limited appetite higher up in the company to take steps to address the issues.” 

Another assistant editor, working in the industry for five years, said they had “not known burnout like it was in November” due to supply chain issues. They said: “We’re all exhausted and we know everyone else is exhausted, as an editor you don’t want to give marketing and publicity more because you know they are overworked too so it’s just this cycle of piling more on your own plate and drowning in it.”

They said their manager also felt the same. “It’s industry-wide burnout and change needs to come from the top, I can’t expect my mid-level manager to be able to solve this.”

A former publishing staffer, who recently switched to agenting, said they experienced “horrific” working conditions as an editor. “My last year as an editor I took only five days of holiday because I didn’t have an assistant and there was no one to cover even the basics of my day-to-day when I was away, so going on holiday meant a month of working through the weekends to make up for it.” 

They said they “love” being an agent now, because it has made them enjoy books again. “I see my friends who still work as editors continuing to struggle while their line managers refuse to give them anything approaching help or support. The bright, hardworking young people who work in publishing because they love books leave to go to better industries—as I nearly did—and nothing changes. M.d.s and c.e.o.s need to have a hard look at the workloads they place on their junior staff and start making real and consequential changes.” 

However burnout is not limited to publishing staffers. A number of booksellers also reported issues with stress due to working conditions. An archives assistant, who has worked in the industry for 10 years, said: “Rotas would be provided with only a week or two notice at times, trying to secure holidays was always a protracted affair, trying to speak to management about any HR/pay issues was always impossible, trying to view payslips was a convoluted affair, working hours would regularly be unsociable—you were supposed to be on a pattern of lates and earlies but management would just put you in for what suited them, so you would regularly be working weeks of mostly late shifts, you’d be lucky if you got weekends off, and you’d be expected to just accept very last minute changes to your rota.” 

Link to the rest at The Bookseller

How this ‘booktender’ has kept the family bookstore going through thick and thin

From The Deseret News:

In 1959, four years before he was born, Richard Frost’s destiny was already set in place.

That was the year his grandmother and grandfather, Zelma and Joseph Frost, following a successful career in the construction industry in Colorado, moved to Utah and Zelma opened a bookstore in Foothill Village in Salt Lake City.

She called it Frost’s Books.

Her motivation, according to her grandson: “She wanted a business where her children could interact with interesting people.”

More than six decades later, Richard is living proof that his grandmother’s goal was met, and then some.

He is sitting behind the counter at Frost’s Books, holding court, as it were; a third-generation bookseller — the family business passing down from his grandparents to his parents, Clarence and Rosalie, to him — who is as much a fixture as the bookshelves.

Customers walk in and he’s there if they need him. But there is nothing intense or high pressure about him. He’s like the bartenders you see in the movies: clearly approachable, but on your terms. A booktender.

. . . .

“If I have a quality it’s probably being able to interact with people in a way that makes them feel valuable, or listened to,” says Richard. “That’s something my grandfather and father were good at, just being interested in people. I’m generally a curious person, so whatever someone is interested in or whatever they’re doing, I have an interest in it, and it’s not because they’re a customer, it’s because I’m interested. Anyway, I think that’s worked well for me.”

Not only has curiosity kept Frost’s Books an enduring presence on the east side of the Salt Lake Valley — an independent bookstore, no less, that has weathered the internet storm and is still standing — but it has given Richard a chance to meet an unending stream of interesting people.

“I throw everybody a softball,” he says of his benign approach to starting a conversation, “and I let them hit it just as far as they can.”

If people want to pontificate, they have the floor.

“I enjoy chatting and people sharing their feelings and what their thoughts are, even political rants,” he says. “I’m a very conservative person, but I know of at least 20 people who think I’m a raging liberal; not because or anything I’ve said, but just because I’ve listened to them without arguing.”

Sometimes it gets very personal. “I have anywhere from two to five significant conversations throughout the day, that might last 10, 15 minutes,” he says. “One customer calls me her therapist, and she does as much therapy or counseling for me as I do for her.”

Of course, at some point people have to buy something.

That’s where the true book lovers come in — those folks who choose to spend their disposable (and sometimes not disposable) income on the printed word over all else.

“The lifeblood of a bookstore is having 50 people who spend $100 to $200 in a visit,” says Richard. “Vegas would call them whales. Then you have to have, what, 200 other people who are regulars, and then you count on new people to come by and hopefully replace the old people who died or moved or whatever. But, really, you gotta have one whale a day. I don’t know if we should refer to my best customers as whales, but it just makes all the difference.”

Link to the rest at the Deseret News

When Is It Okay to Let a Bookstore Die?

From Book Riot:

Readers love bookstores. Even the most devoted library power user, audiobook aficionado, or ebook devotee enjoys wiling time away in the aisles. There’s perhaps nothing more romanticized in the bookish world than a secondhand bookstore brimming with stacks of books precariously balanced on every surface. They make for great Instagram pictures — but do they make for a good business model?

Speaking of romanticization, books are often conferred a certain status that almost no other object is. Reading isn’t just a hobby; it’s a lofty pursuit. Books aren’t just widgets; they’re sacred objects. Reading and books aren’t just associated with status and education. They’re also often associated with a kind of moral weight. It’s not unusual for everyone from BookTokers to booksellers to say they promote literacy, which certainly sounds like a noble pursuit.

Getting people to read (or buy) more books isn’t the same thing as promoting literacy, though, if we’re being completely honest. Increasing literacy would involve teaching people (whether kids or adults) the skills of reading, from the most basic phonics and decoding knowledge to more intricate strategies, like spotting motifs and themes, critically engaging with a text, and recognizing bias.

Convincing someone to pick up a random book doesn’t necessarily achieve any of those goals, and yet it still feels like a victory. Bookstores have an air of improving society, of being ethically superior to other businesses. When that veneer is scratched away, though, you’re left with a business that needs to make money. Apart from a handful of not-for-profit or communist/anarchist bookstores, they function in much the same way any other business does.

But while it’s fairly common for independent bookstores to do GoFundMe-style crowdfunding campaigns or to simply ask customers to place orders to keep the lights on, it’s unlikely that a local soap and cosmetics store or a boutique fashion location doing something like this would be received similarly. After all, they’re businesses. If they’re not profitable, why should they stay open?

. . . .

When I started working for a used bookstore, there were piles of books on the ground, and nothing was catalogued online. It was exactly the kind of ~aesthetic~ used bookstore you might see on Instagram. People would come in and exclaim at how lovely it was…and often those same people would leave after 15 minutes of looking around without buying anything. Because the stacks were overwhelming, they trapped dust, and they blocked shelves.

. . . .

Since then, the store has expanded (hooray!) and changed locations. There are no more piles on the floor, and everything is catalogued online. The booksellers there still have people come in and say how they miss the charm of the old store, and specifically that they miss the piles of books on the floor. The staff who had to spend hours moving piles of books around, lugging tubs of books up stairs without an elevator, and searching through the 18 places a title might be shelved largely disagree.

There’s a vision of used bookstores as tiny, cramped spaces filled from floor to ceiling with books in very little order at all. Tucked away in a corner is someone reading, who is likely cranky and will criticize your reading taste. They do not have the newest releases. The idea of finding a treasure in those piles is enticing, but it’s just not a sound business strategy most of the time, and it’s no surprise that these shops have largely disappeared. And that’s okay.

. . . .

Bookstores are not inherently morally superior to any other business, though, and sometimes they just aren’t a good fit. Maybe it isn’t run effectively. Maybe there aren’t enough customers or the rent is too high. Maybe the staff is condescending or unhelpful. Maybe there’s too much competition. I don’t think readers have an obligation to support every physical bookstore. Sometimes, it’s their time to shut up shop.

Link to the rest at Book Riot

PG isn’t certain exactly what the author of the OP is trying to demonstrate other than bookstores have a past.

PG agrees that “bookstores are not inherently morally superior to any other business” even though he enjoyed physical bookstores in the past.

The problem with physical bookstores today is entirely financial. After the rise of Barnes & Noble and Borders, only a relatively small group of people made much money owning/operating an independent bookstore. Long before Amazon showed up, a typical independent bookstore could expect an annual profit margin of 1-2%.

The widespread shutdown in the United States during the Age of Covid was disastrous for physical bookstores.

From the Open Education Database (PG thinks in 2002):

  • Today, there are around 10,800 bookstores in the U.S.Though it might seem that bookstores are closing at a rapid pace, there are actually still an impressive amount of bookstores in the U.S.; about 10,800 in all, ranging from small, independent retailers to major chains, according to census data from 2002. Yet that number is considerably lower than the number recorded in 1997 when there were 12,363 stores, a 12.2% drop.
  • There are more bookstores today than there were in 1930.

. . . .

  • E-books have captured $3.2 billion of the market.E-books offer readers convenience and the chance to save money on buying books, but they’re also causing bookstores to take a major hit. In 2011, e-books captured $3.2 billion of the bookselling market, and by 2016 that number is projected to grow to nearly $10 billion. That estimate could be pretty close to reality based on past trends; between 2010 and 2011 alone e-book sales rose by 210% and comprised 30% of all sales of adult fiction. Prior to the introduction of the Amazon Kindle, the e-book market was fairly insignificant. Now, with nearly 28% of Americans owning an e-reader device, it’s not uncommon to see sales jump exponentially from year to year.

Link to the rest at Open Education Database

PG notes that the stats listed above are twenty years old.

From The United States Census:

According to data from the Census Bureau’s County Business Patterns . . . the number of U.S. Book stores . . . dropped from 12,151 in 1998 to 6,045 in 2019.

Link to the rest at The United States Census

PG suggests that sales from physical bookstores were under siege a long time before Amazon was founded in 1994. You’ll recall that Barnes & Noble and Borders put a large number of independent bookstores out of business during their rise to the top of the traditional bookstore market.

From The New York Times (October 15,2020):

The signs started appearing in bookstore windows this week.

“Buy books from people who want to sell books, not colonize the moon.”

“Amazon, please leave the dystopia to Orwell.”

“If you want Amazon to be the world’s only retailer, keep shopping there.”

The message: Buy from these shops, or they won’t be around much longer. According to the American Booksellers Association, which developed the campaign, more than one independent bookstore has closed each week since the pandemic began. Many of those still standing are staring down the crucial holiday season and seeing a toxic mix of higher expenses, lower sales and enormous uncertainty.

Even though book sales have been a bright spot in an exceedingly grim national economy — they rose more than 6 percent so far this year compared with last year, according to NPD BookScan — most of those purchases are not going through independent stores.

. . . .

Still, local independent stores have hustled and reinvented themselves during the pandemic. Mailing books to customers, which used to be a minuscule revenue stream for most shops, can now be more than half of a store’s income, or virtually all of it for places that are not yet open for in-person shopping. Curbside pickup has become commonplace.

Avid Bookshop in Athens, Ga., sends personalized URLs to customers with a list of handpicked recommendations. Green Apple Books in San Francisco raised $20,000 selling T-shirts, hoodies and masks that said “Stay home, read books.” Other stores have pleaded for customers to donate money.

All that still may not be enough.

“Somebody said to me, ‘Boy, you must be raking it in with all the online business you’re getting,’” said Christine Onorati, an owner of Word bookstores in Brooklyn and Jersey City, N.J. “It makes me laugh.”

Bookstores across the country face different challenges depending on any number of factors, including their local economies and how they have been affected by the coronavirus. But some broad trend lines have started to emerge, perhaps most of all that bigger, right now, is not better.

Take Vroman’s Bookstore, a 126-year-old institution in Pasadena, Calif. It has more than 200 employees, 20,000 square feet of space and the rent to go along with it. In a normal year, it hosts anywhere from 300 to 400 events, bringing in authors for readings and signings, along with customers who buy books and maybe a glass of wine from the bar. But none of that is happening this year.

Like many other stores, Vroman’s is hosting online events to promote new books, which can attract attendees from all over the country but generally bring in almost no money. Last month, it emailed customers, imploring them to come back.

“Our foot traffic and sales are improving, but still down almost 40 percent, which will not keep us in business,” it said. “If Vroman’s is to survive, sales must increase significantly from now through the holidays.”

At McNally Jackson Books, which has four locations in Manhattan and Brooklyn along with two stationery shops, sales are “unimaginably bad,” according to its owner, Sarah McNally. All six shops combined are now bringing in less than its SoHo location would in a typical month.

. . . .

Allison K. Hill, the chief executive of the American Booksellers Association, said the group surveyed its 1,750 members in July and received responses from about 400 of them. Of those who answered, about a third said their sales were down 40 percent or more for the year. But another 26 percent said their sales were flat, or even up. The organization plans to do another survey in January, and Ms. Hill said she expects that positive number to have eroded.

. . . .

Even at stores where sales have held on, profits are often down, Ms. Hill said. In the best of times, the margins at a bookstore are paper thin — traditionally, a successful shop hopes to make 2 percent in profits — but operating during a pandemic is even more expensive.

“We’re working harder for less this year,” said Kelly Estep, one of the owners of Carmichael’s Bookstore in Louisville, Ky.

Mailing a book to a customer requires more time and labor than ringing it up at the register. Some stores are offering hazard pay to their employees or have dedicated a staff member to greet people at the door, making sure they’re wearing masks and sanitizing their hands before they start running their fingers across the books.

. . . .

“If someone told me this time last year I would be spending $20,000 on postage and shipping materials and P.P.E. and extra cleaning for the stores,” said Jamie Fiocco, an owner of Flyleaf Books in Chapel Hill, N.C., and the board president of the American Bookseller Association, she wouldn’t have believed it. “We just didn’t have those line items in our budget, or if we did, they were inconsequential.”

Hanging over all this is the holiday season. Ms. Fiocco said her store does about 30 percent of its business in the last eight weeks of the year, and there are days in December when she sells more in an hour than in a normal day. But this year, customers won’t be able to freely swarm the store at the last minute, so booksellers are trying to encourage early shopping.

Perhaps most worrying is that the supply chain has been under strain. There have been issues with shippers, limited capacity at warehouses and backlogs at printing companies, where books delayed from the spring are running up against releases planned for the fall. Among those is a new memoir by former President Barack Obama, which is scheduled for publication Nov. 17 and expected to be the biggest book of the year.

“There’s a Hail Mary here where the holiday season could really change things,” said Ms. Hill. “To have a book like that come out right at this critical time, it could make a huge difference.”

Many store owners are afraid the printers won’t be able to keep up with demand, or that publishers won’t prioritize indies if supply gets tight, so they’re placing large orders up front for some of the biggest books of the season, like a new cookbook by Yotam Ottolenghi. (Mr. Obama’s book has required other adjustments: At 768 pages, it will weigh 2.5 pounds, said Matt Keliher at Subtext Books in St. Paul, Minn., so the store had to raise shipping fees or else it would lose money on every sale.) Because the demand has been so enormous, Mr. Obama’s publisher Penguin Random House will be sending orders out in batches for stores across the country, from little indies to the big boxes.

“If we could sell 1,000 copies between November 17 and the New Year, that’s going to make a huge difference in us being viable, so we need those books,” said Gayle Shanks, an owner of Changing Hands Bookstore, which has locations in Phoenix and Tempe, Ariz. “We’re really trying to get the message out, to help customers understand that not just for bookstores but local retailers and local restaurants, if they want them to be there when the pandemic over, they have to support those businesses now.”

Link to the rest at The New York Times

From Kirkus Reviews (14 October 2020):

Twenty percent of independent bookstores across the country are in danger of closing, according to a news release from the American Booksellers Association.

Link to the rest at Kirkus Reviews

From The Los Angeles Times (5 October 2020), a piece written by Allison K Hill, President of the American Booksellers Association:

On the side of Vroman’s Bookstore in Pasadena is a mural of a red and black typewriter with a painted piece of paper bearing the words, “I will forever be in love with you. And that’s not fiction.”

When I commissioned this piece in November 2019 as the store’s CEO, it didn’t seem far-fetched to think that Vroman’s, a Pasadena literary institution since 1894, would be around, if not forever, then for a very long time.

Now the store has said it may not make it through the year.

Anyone who has wandered Vroman’s two stories of curated books and gifts, caught up with a friend there for coffee or wine, or met a favorite author at a book signing, knows the shop’s value to the community. But the COVID-19 pandemic has dealt it — and many other beloved independent bookstores across the United States — an unexpected blow.

I left Vroman’s in February to become CEO of American Booksellers Assn. It’s a dream job for me; I love bookstores and I know that Vroman’s and the other 1,745 independent bookstores that we support across the country are heartbeats of their communities. They are run by individuals who love books and are known for their community support, customer service and curation. Recommendations are made by booksellers, not algorithms; displays are inspired by individuals, not corporate planograms.

In my new job I witness on a daily basis what it takes for indies to do this in an industry not known for its financial robustness. As the joke goes: “How do you make a small fortune in the book business? Start with a large fortune.” Independent booksellers are creative, resourceful, hard-working and resilient, and they’ve needed to be during the pandemic.

Since March many independent bookstores have found themselves having to depend on e-commerce and forced to pivot to curbside pickup. They’ve had to replace live events with virtual ones and enforce social distancing, if their stores are open at all. A July American Booksellers’ Assn. survey of 400 member stores found that many have seen sharp sales declines over last year, and results suggest that some 20% of those surveyed may not survive until January 2021.

This statistic mirrors the Small Business Majority’s survey results from August. The group found that, without additional funding, 26% of small-business owners across the United States may not survive past the next three months, and nearly 44% say they may be unable to survive another six months.

If these businesses close, COVID-19 will be listed as the cause of death, but the preexisting condition for many will be Amazon, whose packages have become ubiquitous in apartment building lobbies and on porches across the U.S. Amazon has been boxing out local bookstores and other small businesses all across the country, resulting in the loss of local jobs, local sales tax revenue, and a sense of neighborhood personality, community and tradition. People may not realize the cost and consequences of Amazon’s “convenience” until it’s too late.

. . . .

The COVID-19 crisis has been heartbreaking on so many levels. People have lost loved ones, jobs and businesses. People have lost hope. On a good day I contemplate all the things I’m grateful for, but like all of us there is so much that I miss from my pre-COVID-19 life, particularly browsing the bustling aisles of my favorite bookstores. The Vroman’s announcement was a jolting reminder that on the other side of the crisis we will have lost many of the things we take for granted.

With this realization comes an opportunity for action: Now is the time to create the post-COVID-19 world we want to live in.

Link to the rest at The Los Angeles Times