From The Atlantic:
More than 200 years ago, when books for children first became common, they delivered simple moral lessons about, for instance, cleanliness and the importance of prayer. Today, story time is still propelled by moral forces, but the issues have gotten a good deal more sophisticated.
In recent years, publishers have put out children’s books with political undertones and activist calls to action on topics ranging from Islamophobia to race to gender identity to feminism. “The trend has definitely exploded in recent years with the social-justice books and the activism books,” says Claire Kirch, a senior correspondent at Publishers Weekly who has been covering the book industry for 15 years.
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For children of all ages, books about such charged topics are, in the words of one publishing executive, coming to be seen as more “retail-friendly.” This development applies all the way down to picture books—a category for which the intended audience and the buyers are two very different groups. In this sense, “woke” picture books can be thought of as products for parents, helping them distill some of the day’s most fraught cultural issues into little narrative lessons for their kids.
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The wave of politicized children’s books has come more from the left than from the right. Kirch told me that “of the three publishers that are the most well known for publishing conservative books”—Center Street, Sentinel, and Regnery Publishing—“only one really has a kids’-book line.” That one is Regnery, which has put out titles such as Donald Drains the Swamp!, Land of the Pilgrims’ Pride (by Newt Gingrich’s wife, Callista), The Remarkable Ronald Reagan, and The Night Santa Got Lost: How NORAD Saved Christmas.
It seems there is more of an appetite for liberal-minded kids’ books: Kirch noted that another Regnery title—Marlon Bundo’s A Day in the Life of the Vice President, by Mike Pence’s daughter Charlotte and told from the perspective of the family’s pet rabbit—was far outsold by a parody of the book overseen by John Oliver’s HBO show that imagined the titular bunny to be gay.
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Since then, the number of books featuring marginalized identities has increased. The Cooperative Children’s Book Center at the University of Wisconsin at Madison examines thousands of books for kids and teens published each year, and in 2015, it found that about 14 percent of American kids’ titles were about people who weren’t white. In 2017, this figure rose to 25 percent. “We have found, however, that the increase in the number of books about people of color is due to an increase in white authors writing about diverse characters,” the Center’s director, KT Horning, told me. “It does not mean that we are seeing more books by people of color.” Even so, diversity—in children’s books and in so many other parts of society—is these days a politicized issue, and an increasing focus on it in children’s books is a development that scans to some as liberal.
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Laura Stoker, a political scientist at UC Berkeley, put it to me this way: “Kids know that they’re Democrats before they have any clue what a Democrat is.” Stoker thinks it’s possible that children’s books touching on politicized issues are representative of broader political polarization. “Parents who feel very strongly want to produce children who feel the way they feel and adopt their values,” she says.
Link to the rest at The Atlantic
While reading the OP, PG was inspired to create a new advertising slogan for Big Publishing – “By New Yorkers, For New Yorkers”.