People who Pirate eBooks Do Not Buy Them

12 September 2017

From Good Ereader:

There are millions of pirated ebooks online and many publishers have begun to go after the pirates and either shut them down or block access to websites via an ISP. New research suggests that this might be futile, removing ebooks online does not influence sales. That is it say, pirates are not suddenly buying the book from an online retailer such as Amazon or Kobo.

Three researchers from Poland’s University of Warsaw conducted an analysis that covered some 240 books  in the Polish market in 2016, with a range of genres represented by titles published by 10 companies that agreed to take part in the program.

“We signed an agreement with a professional agency that deals with such research activities,” Krawczyk told Ludwika Tomala from Poland’s news agency PAP. The agency removed pirated copies of some 120 books” from the Internet, Krawczyk said to Tomala. “Whether pirated copies were easy or difficult to obtain turned out not to have an actual impact on the sales of a given book.”

“While most of the publishers suspected a negative impact of piracy on legal sales,” the researchers wrote, “we find no evidence of a significant shift in sales because of pirated copies being available online.”

. . . .

It is estimated that pirated content costs the publishing industry over $315 million dollars in 2016.

Link to the rest at Good Ereader

Australia Blocks Dozens of Pirate eBook Websites

21 August 2017

From GoodEReader:

Authorities in Australia have ordered internet service providers to block over 50 different piracy websites. These companies have 15 days to comply and it will be a blow to people who are downloading digital comics, ebooks, magazines and newspapers for free.

Graham Burke, Village Roadshow’s co-CEO and the head honcho of anti-piracy group Creative Content Australia (previously known as the IP Awareness Foundation), said: “This is a historic moment for Australia to have what is effectively 95% of the criminal trade blocked. The thieves who run pirate sites contribute nothing to Australia — they employ no one and pay no taxes here. Of the enormous profits they earn, not one cent goes back to the original creators of the content.”tent.”

. . . .

Earlier in the year a new study was published that looked into the type of people who pirated books the most. The study suggests that people aged between 30 and 44 years old with a household income of between $60k and $99k are most likely to grab a book without paying for it. Overall, the majority of illegal downloaders are relatively well-educated, with more than 70% having either graduated from college or in possession of a post graduate degree.

Link to the rest at GoodEReader

Why Authors Shouldn’t Worry About Piracy

24 February 2017

From The Creative Penn:

About two years ago, I was on a panel at a writing conference with another author who had self-published a cookbook. I listened while this author declared that she refused to make a digital version of her book available until “they do something about piracy.”

When it was my turn to speak, I pointed out that bestselling author Cory Doctorow was a few rooms over, on another panel. Doctorow has sold millions of books, despite making all his books available free on his website. Getting one of his books is as simple as going to his website and clicking a download button, and yet tens of thousands of people still pay up to $9.99 for digital copies of his book. Clearly, the availability of free copies is not hurting Doctorow’s sales.

. . . .

The publishing industry has attempted to discourage piracy by implementing DRM on ebook files.

DRM, which stands for Digital Rights Management, is an umbrella term for various digital copy protection technologies. DRM is supposed to prevent unauthorized copying and sharing of a file, which sounds like a swell idea, except for two things: First, any form of DRM can be cracked, usually very easily. That’s because there’s a fundamental flaw in any copy protection scheme: publishers can encrypt files all they want, but if buyers are going to read the book, the publisher has to allow them the ability to unencrypt the file.

DRM is a thorny, complicated subject, but the key point here is that there is no magical technological solution to this problem. If you’re waiting for “them” to “do something about piracy,” you’re going to be waiting a long time. If somebody really wants to get your book for free, you really can’t stop them, no matter what kind of protections you put on the file.

. . . .

Studies have indicated that piracy actually increases sales, both of ebooks and other media. There is plenty of anecdotal evidence that making content cheap and easy to download increases profits. Take, for example, the case of Monty Python increasing sales by 23,000% by releasing free videos on YouTube, or the case of comedian Louis C.K. releasing a DRM-free recording of his performance for $5.

. . . .

As a relatively unknown author, the worst thing that can come from someone sharing your book illegally is that you might reach a few more potential readers, some of whom might actually pay you for a book someday.

Link to the rest at The Creative Penn and thanks to Felix for the tip.

« Previous Page