From Publishers Weekly:
Half of all Americans over the age of 12 have listened to an audiobook in the past year, according to a new consumer survey and research report from Edison Research and Triton Media, conducted on behalf of the Audio Publishers Association. This is up from 44% of in 2018. The further penetration can be attributed to more users listening in cars. According to the new report, 74% of audiobook consumers listen in their car, up from 69% in 2018, and 19% percent of Americans age 12 and older have access to an in-dash information and entertainment system in their (or their family’s) vehicle, up from 15% last year — of those, 62% who have in-dash systems have listened to an audiobook.
Home listening is second most popular way of listening to audiobooks, with 68% of respondents saying they listen at home, down from 71% in 2018. The survey revealed that 42% of audiobook listeners age 18 and older own a smart speaker (Alexa or Google Home device, for example) and of those, nearly one-third are using them to listen to audiobooks.
The survey confirmed the popularity of audiobooks among younger listeners, with 55% of all listeners being under the age of 45.
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On average, audiobook listeners consumed 6.8 audiobooks in the last 12 months, which is up from 6.5 in the previous survey; 24% have listened to 10 or more in that period.
Link to the rest at Publishers Weekly