Copywriters, journalists, mainstream authors, ghostwriters, bloggers and advertising creatives have as much right to think of themselves as good writers as academics, poets, or literary novelists.Sara Sheridan
PG doesn’t think he has heretofore commented about a short quote he has posted.
However, he made an exception for this quote because 99%+ of every book/article/essay/etc. written by an academic he recalls reading was terribly written, in part because of the stultifying traditions of academic writers and publishers.
Having worked with advertising creatives/copywriters a long time ago, he will say they were some of the best writers he has known because they needed to provide seriously motivational text using very few words.
An advertiser was spending millions of dollars to broadly publish the words of a talented copywriter in print, on television, and, sometimes, radio because that copywriter knew how to create a message with words that would persuade millions of people to spend many more millions of dollars on the products the advertiser was selling.