Coronavirus Worklife: Rakuten Kobo’s Michael Tamblyn

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From Publishing Perspectives:

A crisis like the coronavirus COVID-19 pandemic is like a crucible for an industry like publishing—which already has had its share of disruptions, of course.

In a talk delivered to the Digital Publishing Summit and Readmagine 2020 conference that continues this week, Tamblyn expanded on many of the issues and challenges he and his team based in Toronto were just starting to look at when his Kobo Italy staff and Grupo Mondadori worked together in mid-March to deliver free ebooks to quarantined Italians as one of Europe’s most fearful virus outbreaks was taking hold.

. . . .

Tamblyn mentioned that he and his employees were working from home voluntarily—to find out where the pitfalls might lie “on our own terms.”

What he would learn, he says now, was much more and fell into three categories:

  • What was learned about how Kobo works as a company during this (and implications forward)
  • What was learned about readers and relationship to reading
  • What was learned about the industry as a whole

For example, he says, Kobo was accustomed to its factories in China and Taiwan coming to a halt in production during the annual Chinese new year celebrations in January. That, Black Friday in November, and the week leading up to Christmas, he says, are the key tech-industry “high holidays” that normally can affect production and operations.

But of course, this year, the Chinese new year—which he calls “doubly important” because factories close completely in China and Taiwan—was different. “Because everybody who left for new year to go home and visit their families, Tamblyn says, “didn’t come back. For the first time in living memory, the new year holiday at the end of January was extended by a week.” As Wuhan and other zones would become locked down and factory production halted, companies like Kobo were faced with new difficulties in supply.

“How long would it be before we could make new e-readers?” was the question, Tamblyn says.

By February’s end, the company’s manufacturers were back to about 50 percent of capacity.

. . . .

“The least interesting question was the remote work question.” Kobo had had staffers working remotely for five years or longer. “We’re spread across offices in Toronto, Taipei, Dublin, and Darmstadt. And we have a Japanese parent company that has prioritized video conferences as necessary for good communication ever since we were acquired in 2012.”

Being as accustomed as they are to remote working, Kobo has given all its employees the option of working this way until at least January 2021, Tamblyn says. “If we can start to open up, we don’t expect to be able to bring back more than 25 percent of our employees at one time until a vaccine is found. And some will probably stay remote permanently. And that’s okay.”

“Big things” that Tamblyn says they’ve learned from this element of the experience will be part of “the new normal for us” will involve the fact that, “the hard parts of working from home turn out to be child care, roommates, bad connectivity, lack of home-office space.” The most common reasons employees ask to come back to work are just such difficult conditions at home.

. . . .

“It turns out,” Tamblyn says, “it’s never been about the office. It’s always been about the people. And that with the right tools and habits and rituals, culture can be strengthened and maintained without people being in one building.’

As services unlock, he says, “Our headcount will get bigger but it will get more spread out.”

. . . .

“We were able to sell more e-readers with all of our 10,000 stores closed than we had forecasted to sell with them open,” he says.

Link to the rest at Publishing Perspectives

PG thinks Mr. Tamblyn sounds like a smart guy.

Although it has little to do with indie authors, who overwhelmingly work from home, PG has heard and read the same sort of observations from others who are not irrevocably locked into the traditional office mentality.

On occasion, PG has received feelers about various types of employment, but has declined to pursue them because they would have required him to move to a new location. PG has moved a great many times during his life and has lived in his present location longer than he has in any other and enjoys the feeling.

Had any of the job opportunities included a “stay where you are” element, PG would not have politely declined them almost immediately.

Hiring the right employees is the most important task of any successful business. Current technologies (and likely future extensions of those technologies plus other technologies few can imagine today) make physical presence in a physical office of an employer less and less valuable. A great employee who lives hundreds or thousands of miles away provides great value plus her/his employer doesn’t have to pay the recurring cost of a physical office for the employee, which can be extraordinarily high in major metro areas. The more talented the employee, the larger the office he/she will expect.