Although visitors to TPV are an intelligent and widely-read group of individuals with many interests, it occurred to PG that some might not know that this is the beginning of Crypto Week, so declared by Cloudflare, a cloud services company.
Although this is not the standard fare on TPV and is not intended to become so, “Welcome to Crypto Week” in the subject line of an email PG received in the last couple of hours, did its intended job for an advertising/promotional email — PG clicked to open the email instead of deleting it.
Every day this week, Cloudflare will be announcing support for a new technology that uses cryptography to make the Internet better. Everything we are announcing this week is free to use and provides a meaningful step towards supporting a new capability or structural reinforcement.
This might not be an ideal message for those promoting a murder mystery, but given PG’s strange mélange of techno-legal interests, it captured a bit more of his fleeting attention. He clicked a link that lead to the Welcome to Crypto Week landing page. The third paragraph read:
Everything we do online depends on a relationship between users, services, and networks that is supported by some sort of trust mechanism. These relationships can be physical (I plug my router into yours), contractual (I paid a registrar for this domain name), or reliant on a trusted third party (I sent a message to my friend on iMessage via Apple). The simple act of visiting a website involves hundreds of trust relationships, some explicit and some implicit. The sheer size of the Internet and number of parties involved make trust online incredibly complex. Cryptography is a tool that can be used to encode and enforce, and most importantly scale these trust relationships.
PG found the lead-in paragraphs unusually well-written for a tech company (not a terribly high standard, but one rarely achieved). While some of PG’s best friends are tech entrepreneurs and engineers, he doesn’t always get a buzz from their writing styles.
The landing page becomes a bit more technical from there, but was not without the occasional metaphor – combining cryptographic processes was described as, “building a taller tower of turtles.”
If you’ve gotten this far, you might want to click on the link, but if you didn’t click, PG wouldn’t blame you.
For the record, PG has no pecuniary or other type of relationship with Cloudflare. His Lastpass password vault does reflect that he had some sort of login with Cloudflare that he last used four years ago, but four years reaches back into the 18th century for the internet.
Link to the rest at Welcome to Crypto Week – Cloudflare