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From Writers Helping Writers:
I firmly believe that while readers sometimes do connect with our stories, they more often fall in love with our characters. If we want to really pull readers in, we’ve got to make each protagonist relatable and easy to connect with.
This can be a tall order when you consider that each reader is different. Their geographic location, individual circumstances, personal experiences—no one character can encapsulate all of that for every person who picks up your book. But there’s one thing that every reader and character do have in common: emotion.
No matter who the reader is or what they’ve been through, they’ve experienced the same emotions as the character. The circumstances may be different, but they will connect on some level to a character exhibiting the feelings they’ve felt at important moments in life. For this reason, it’s super important to write a character’s emotions consistently and believably so they ring true with readers. As with many other areas of writing, the best way to do this is through showing that emotion rather than telling it. But before we can write about the character’s feelings, we need to know how those feelings will manifest. In short, we need to establish the character’s emotional range.
Each person (and therefore, each character) has a unique way of expressing their feelings, meaning you can have two people in the same situation and they’ll respond differently. If we’re going to consistently write a character’s emotions, we need to first know her baseline—how she reacts to the normal, everyday things that happen.
Link to the rest at Writers Helping Writers