From The Irish Times:
A book of diet recipes written by two British chefs, Kay Featherstone and Kate Allinson, has become the fastest selling non-fiction book since records began. Pinch of Nom, based on the authors’ food blog of the same name, has sold 210,506 copies, in sales worth more than £2 million, since it was released on Thursday of last week.
The collection of slimming recipes has notched up the biggest single weekly sale for any non-fiction title in the UK, displacing Peter Kay’s The Sound of Laughter, which was released in 2006. Only books by JK Rowling, EL James and Dan Brown have sold more copies in a single week, according to British industry publication, The Bookseller. Pinch of Nom knocked Mary Berry’s latest, Quick Cooking, from the hardback non-fiction number one spot.
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Featherstone and Allinson previously owned a restaurant in The Wirral, near Liverpool. They started writing their blog in 2016, when they began to follow a Slimming World weight loss programme and identified what they saw as a need for tried and tested diet recipes. “We started Pinch of Nom to provide some helpful information for fellow dieters, to show just how easy diet food is to make,” the authors say.
Their blog quickly earned a strong following, based on a community of regular users and contributors, 20 of which road-tested each of the 100 recipes in Pinch of Nom. It now has 1.5 million followers, and almost half a million Instagram followers, and has been described by their publisher as “the UK’s most-visited food blog”.
Link to the rest at The Irish Times