From The Wall Street Journal:
Who will survive the Game of Clones?
The hunt is on for the next epic fantasy to fill the void left by the end of “Game of Thrones,”the HBO hit that averaged 45 million viewers per episode in its last season. In television, film and books, series that build elaborate worlds the same way the medieval-supernatural saga did are in high demand.
“There’s a little bit of a gold-rush mentality coming off the success of ‘Game of Thrones,’” says Marc Guggenheim, an executive producer of “Carnival Row,” a series with mythological creatures that arrives on Amazon Prime Video in August. “Everyone wants to tap into that audience.”
There’s no guarantee anyone will be able to replicate the success of “Thrones.” Entertainment is littered with copycats of other hits that fell flat. But the market is potentially large and lucrative. So studios are pouring millions into new shows, agents are brokering screen deals around book series that can’t get written fast enough and experts are readying movie-level visual effects for epic storytelling aimed at the couch.
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Literary agent Joanna Volpe represents three fantasy authors whose books now are being adapted for the screen. “‘Game of Thrones’ opened a door—it made studios hungrier for material like this,” she says. A decade ago, she adds, publishing and TV weren’t interested in fantasy for adults because only the rare breakout hit reached beyond the high-nerd niche.
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HBO doesn’t release demographic data on viewers, though cultural gatekeepers say they barely need it. “You know what type of audience you’re getting: It’s premium TV, it’s educated, it’s an audience you want to tap into,” says Kaitlin Harri, senior marketing director at publisher William Morrow. By the end of the series, the audience had broadened to include buzz seekers of all kinds with little interest in fantasy.
The show based on the books by George R.R. Martin ended its eight-year run in May, but it remains in the muscle memory of many die-hard fans. “I still look forward to Sunday nights thinking that at 9 o’clock I’m going to get a new episode,” says Samantha Ecker, a 35-year-old writer for “Watchers on the Wall,” which is still an active fan site. The memorabilia collector continues to covet all things “Throne.” Last week, she got a $15 figurine of Daenerys Targaryen sitting on the Iron Throne “since they didn’t let her do it in the show.”
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“Game of Thrones” has helped ring in a new era in fantasy writing, with heightened interest in powerful female characters. Authors generating excitement include R.F. Kuang, who soon releases “The Dragon Republic,” part of a fantasy series infused with Chinese history, and S.A. Chakraborty, whose Islamic-influenced series includes “The Kingdom of Copper,” out earlier this year.
For its fantasies featuring power struggles that might appeal to “Thrones” fans, Harper Voyager uses marketing trigger words like “politics,” “palace intrigue” and “succession,” says David Pomerico, editorial director of the imprint of HarperCollins, which like The Wall Street Journal is owned by News Corp.
Link to the rest at The Wall Street Journal (Sorry if you encounter a paywall)