From The Guardian:
There are two traditions that are rapidly becoming as good markers to the start of the festive season as an advent calendar: John Lewis releasing its Christmas ad and children’s authors accusing the retailer of ripping their books off.
Five years ago, readers spotted similarities between Oliver Jeffers’ Lost and Found, about a boy and a penguin, and John Lewis’s ad about a boy and his penguin. Last year, it was the turn of former children’s laureate Chris Riddell, who noticed similarities between John Lewis’s blue furry monster that hid under the bed, and his own creation, the blue furry Mr Underbed. “The idea of a monster under the bed is by no means new but the ad does seem to bear a close resemblance to my creation – a big blue unthreatening monster who rocks the bed and snores loudly,” said Riddell at the time; Mr Underbed went on to sell out.
This year, more than one children’s writer is feeling aggrieved about John Lewis’s new ad, Excitable Edgar, in which a small dragon keeps spoiling festivities for a village – burning down the tree, melting a snowman – until a girl finds him a job to do (lighting the Christmas pudding). Author Jen Campbell wrote on Twitter: “If you enjoyed this year’s John Lewis Christmas advert, then you’ll love our book Franklin’s Flying Bookshop, all about a dragon called Franklin (who the locals are scared of) & his best friend, a red-haired girl called Luna. Y’know. Just saying.”
Link to the rest at The Guardian