Fact-Checking Can’t Do Much When People’s “Dueling Facts” Are Driven by Values Instead of Knowledge

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As PG has mentioned more than one time before, The Passive Voice is not a blog about politics and PG intends to keep it that way. There is no shortage of online locations that will provide political commentary in all shades from the darkest Blue to the brightest Red to some other color PG has not yet learned about.

However, TPV is about writing and a great deal of writing these days is either comprised of or about misinformation. Public or private debate about the meaning or impact of facts that each side agrees are real is, to PG’s way of thinking, a useful exercise.

However, debate in which each side has a different set of facts about the same events may not be so useful. As Daniel Moynihan said, “Everyone is entitled to his own opinion, but not to his own facts.”

Yesterday’s post on this issue generated a lot of detailed and, at least for PG, interesting comments.

As to the connection of the following article to writing, PG suggests that the Internet has vastly increased both reading and writing by a far wider range of individuals than has been the case in times before the Internet.

A tweet is not a novel, but it definitely is writing with its own style and impact.

Twitter reports that more than 6,000 tweets are sent each second. Each tweet may be read by no one or thousands of people (sometimes more). In Q1 2019, Twitter reported that an average of 134 million people used Twitter every day and could see Twitter ads.

In its financial reporting, Twitter reports Average monetizable DAU (mDAU), Monetizable Daily Active Usage or Users. Monetizable means users who access via means that permit Twitter to show them advertisements. Many more tweets are read by people who see the tweet copied to a website or email, but are not included in mDAU.

It seems that almost everyone is a news reporter in some way and, when it is impossible for an individual to know everything that is happening in the worlds, real and virtual, she/he has to choose who and what to consume.

Because it is impossible to read everything, of necessity, everyone can and does curate their information by eliminating the overwhelming majority of the words floating around the Internet, regardless of whether those words describe true things or not. In some places online, white is white. Elsewhere, white is black. It’s all about the words.

In former times, large cities supported multiple daily newspapers that were well-known for their political leanings. In Chicago, The Chicago Tribune was known for its conservative views. In New York, The New York Times was reliably liberal. Someone who wanted to examine what would likely be a balanced view on a topic might read both newspapers to understand the arguments of each side.

There were other publications which promoted more extreme views on the left or right (or some other side) of such issues, but a great many people believed, rightly or wrongly, that such publications could not be trusted to report facts accurately or base their opinions on facts at all.

From The Nieman Lab:

The Mueller report was supposed to settle, once and for all, the controversy over whether the Trump team colluded with Russians or obstructed justice. Clearly, it has not. Reactions to the report have ranged from “Total exoneration!” to “Impeach now!”

Shouldn’t nearly 700 hundred pages of details, after almost two years of waiting, have helped the nation to achieve a consensus over what happened? Well, no. As Goethe said in the early 1800s, “Each sees what is present in their heart.”

Since 2013 — long before Donald Trump was even a candidate — we have been studying the “dueling facts” phenomenon: the tendency for Red and Blue America to perceive reality in starkly different ways. Based on that work, we expected the report to settle…next to nothing.

The conflicting factual assertions that have emerged since the report’s release highlight just how easy it is for citizens to believe what they want — regardless of what Robert Mueller, William Barr or anyone else has to say about it.

Our research has led us to several conclusions about the future of political discourse in the U.S. The first is that dueling fact perceptions are rampant, and they are more entrenched than most people realize. Some examples of this include conflicting perceptions about the existence of climate change, the strength of the economy, the consequences of racism, the origins of sexual orientation, the utility of minimum wage increases or gun control, the crime rate and the safety of vaccines.

This has serious implications for American democracy. As political scientists, we wonder: How can a community decide the direction they should go if they can’t agree on where they are? Can people holding dueling facts be brought into some semblance of consensus?

To figure that out, it’s important to determine where such divergent beliefs come from in the first place. This is the perspective we began with: If dueling fact perceptions are driven by misinformation from politicians and pundits, then one would expect things to get better by making sure that people have access to correct information — via fact-checking by news organizations, for example.

We envisioned the dueling facts phenomenon as being primarily tribal, driven by cheerleading on each side for their partisan “teams.” We assumed, like most other scholars, that individuals are simply led astray by their team’s coaches (party leaders), star players (media pundits), or fellow fans (social media feeds).

But it turns out that the roots of such divergent views go much deeper. We found that voters see the world in ways that reinforce their values and identities — irrespective of whether they have ever watched Fox News or MSNBC and regardless of whether they have a Facebook account.

For example, according to our data from five years of national surveys from 2013 to 2017, the most important predictor of whether a person views racism as highly prevalent and influential is not her partisan identification. It is not her general ideological outlook. It is not the amount or type of media that she consumes. It isn’t even her own race.

It is the degree to which she prioritizes compassion as a public virtue, relative to other things like rugged individualism.

Values not only shape what people see, but they also structure what people look for in the first place. We call this “intuitive epistemology.”

Those who care about oppression look for oppression — so they find it.

Those who care about security look for threats to it — and they find them.

In other words, people do not end up with the same answers because they do not begin with the same questions.

For example, the perception that vaccines cause autism — against all available empirical evidence — is now shared equally by Democrats and Republicans. Partisanship can’t account for that dueling fact perception. But when we looked at the role of core values and their associated questions, we found the strongest predictor.

If someone we surveyed ranked this question highly — Does it appear that people are committing indecent acts or degrading something sacred? — they were by far the most likely to believe that vaccines are dangerous. Partisan identity had no relationship at all with those beliefs. Because the starting points for different groups of citizens are deeply polarized, so are their ending points. And the starting points are often values rather than parties.

The stronger those commitments to their values are, the stronger the effects. Those with extreme value commitments are much more certainthan others that their perceptions are correct.

Perhaps the most disappointing finding from our studies — at least from our point of view — is that there are no known fixes to this problem.

Fact-checking tends to fall flat. The voters who need to hear corrections rarely read fact-checks. And for those who might stumble across them, reports from distant and distrusted experts are no match for closely held values and defining identities.

Link to the rest at The Nieman Lab

9 thoughts on “Fact-Checking Can’t Do Much When People’s “Dueling Facts” Are Driven by Values Instead of Knowledge”

  1. Money doesn’t matter when you have an agenda and it’s all you care about pushing. The vast majority of the press is concerned about putting ‘their guy’ in the White House. They will lie, cheat, steal, and probably worse to do so. Because at the end of the day, there are people who feel it’s completely acceptable to punch a Nazi in the face. So they spend all their time calling their enemies Nazi’s.

  2. We have a radio programme over here in the UK called More or Less. Half an hour, that’s all, spent challenging the statistics that are all over our tabloids, TV screens, news programmes etc. It’s a fascinating programme, but also worrying, because it turns out that almost everything that is shouted as ‘true’ – (or ‘fact’ as Twitter trolls like to say, as though putting that word after every statement somehow makes it indisputable) – is either open to interpretation in all kinds of ways, or completely wrong. I sometimes wonder if it’s because so many journalists are arts graduates and they have misunderstood scientific data. It’s especially obvious where the media panic about an increased risk of something or other, expressed in terms of a percentage and they always assume – for example – that a 50% increase in a particular (often tiny) risk means a leap to 50% of the population.

    • There’s that, yes.

      There is also the correlation/causation fallacy that shows up almost daily and the good old scaling panic, as in “three thousand deaths a year!” (out of a total population of 330 Million and 2.7 Million total deaths per year).

      The press doesn’t show much understanding of orders of magnitude. Or geography. Or demographics. Or…

      They just know “communication”.

  3. Resources are always scarce. People compete for public resources by advocating for their favorite cause. They deny the arguments of other people competing for the same resources for another cause.

    Analysts deal in the facts. Advocates pick the facts that enhance their position and ignore all the others. Media companies are advocates.

    The authors tell us values are most important. That can be narrowed to the expression of those values in advocacy for public resources.

  4. Follow the money. In most cases that will tell you who wants to tell what truth (or lie).

    And as far as the media is concerned true/false doesn’t even matter – what matters is money from advertisers. Which means they need eyes on their page/screen/site – and the best way they’ve found to do that is with ‘shock news’ and ‘we be the first to report’ – even if it’s wrong they get the eyes and get paid for it.

    And I love facts, even better that there are so many sources of facts that you can pick and chose whichever facts say what you want them to.

    • The quest for profits by itself isn’t a problem. The origins of NIGHTLINE are proof of it: having discovered a market for late night news analysis, pre-Disney ABC jumped at the opportunity and made a good chunk of change over the years.

      The issue is how the newer “news” peddlers go about it, playing to the fringes, wrapping reports in charged language, stoking anger and fear, leading to hate, leading to the dark side…

      It’s profitable but hardly the public service they pretend to be. Ted Koppel they ain’t.

  5. I dabbled briefly with a journalism major–and am now very glad I didn’t get into it. I’m an INTP. I want the facts. But as the information flow increased, the news media didn’t transition with it and jumped into reacting and publishing without fact-checking. Pretty much, they trust the information coming in, and if it’s wrong, so what?

    That’s really appalling for me. I see articles published like “Coconut oil is poison!” Headline gets people to click on it. Article vaguely references “a study.” An expert offers his opinion supporting the headline. The reporter doesn’t check the study to see who paid for it, or the expert’s background to see who’s paying his salary.

    And meanwhile, the public is looking for explanations as to why we have a higher rate of autism and they start not trusting anything. So the vaccinations become the bad guy. The scientists think they just didn’t get the right story out. The problem is so much bigger and starts with the building blocks of basic communication.

    • The other thing that commercial media does is use coverage as a “weapon”, choosing who, what, and how they apply their coverage, aligning it to where their interests lie. It’s been known to backfire regularly but it doesn’t stop the practice.

      Two classic cases:

      -Fox, noting that CNN (and to a lesser degree the broadcast networks) selectively covered subjects, with a clear left of center tilt, decided to counter-program by going right of center. This pivot brought them increased differentiation from the other news peddlers and a ma$$ive increa$e in viewership.

      – MSNBC, languishing in the cable newsmarket, decided to outdo the rest of the (mildly) leftist vendors and went further to the left than anybody else and greatly improved their vi$ibility.

      Over the last two decades, the contest has left Fox at the top, one-time also-ran MSNBC second, and CNN a shrunken and fading third.

      Playing to the peanut galleries has worked wonders for the two organizations’ finances but in the process they have gutted everybody’s credibility to the point that the fact checkers now need regular fact checking.

      “Pox ‘pon all their houses.”

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