France’s ‘Digital Barometer’: 27 Percent Trying Audiobooks

From Publishing Perspectives:

As you may recall, just before the Festival du Livre de Paris at the Grand Palais Ephémère (April 22 to 24), the Syndicat national de l’édition (SNE-France) announced that May would be “Audio Book Month” in France.

There was a promise at the time that the French publishers would release new data from what turns out to be the market’s 12th annual Digital Book Usage Barometer, and today (May 4), we have some numbers from that information. What we have today is focused on digital reading in ebooks and audio formats. The entire report runs to 107 pages, available here in French (PDF).

In many world publishing markets, some of these figures will make it clearer why the publishers’ association has moved to declare this its Mois du Livre Audio: The study conducted again by Médiamétrie, this time at the beginning of this year, studies reading habits of French citizens in 2021, and finds that:

  • Fifteen percent have listened to a “physical audiobook,” meaning on CD or tape, of course
  • Twelve percent report that they have listened to a digital (downloaded or streamed) audiobook

In ebooks, by comparison, 25 percent—these respondents are 15 or older—have read a digital book.

Respondents whose reading habits are on the light side tend to be using fewer digital (ebook or audiobook) products, while those who say they’re generally medium-to-heavy readers are leading the way. Some 22 percent of digital book readers report that in general they’re “avid” readers.

And here’s a bright spot: The association reporting that audiobooks, both physical and digital, “are increasingly attracting male readers.” This trend, seen at times in other markets including the United Kingdom, continues to suggest that audio may be a format that can help publishers draw more men and boys to reading, which is dominated by female consumers in many markets.

. . . .

Among Digital Fans: More Intense Reading

Bulleting out some more points for you from the research:

  • Thirty percent of ebook readers say they read more books than before
  • Twenty 20 percent of physical audiobook listeners say they’re listening more than in the past
  • Twenty-seven percent of digital audiobook users say they’re listening to more titles than before
  • Only 52 percent of physical audiobook listeners say they’ve listened to one fewer title than they did a year ago, and the researchers say they believe that signifies that those respondents are likely moving to downloadable and streaming audiobooks from CDs and tapes

Reading among the study’s respondents is still “very largely considered above all as a pleasure activity,” the report tells us, with more than 80 percent of those asked in all reading media in agreement that they do most of their reading at home

Link to the rest at Publishing Perspectives

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