From Writers in the Storm:
In my last two posts here on WITS I talked in general terms about building your author platform, both online and offline. Today I’m going to dig a little deeper into building a long-term relationship with your readers.
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One key piece of information we ask potential readers to give is an email address. This allows us to keep them up to date on new releases, share our creative process with them via newsletters, and send the occasional promotional mailings. But what can we give them in return for this valuable piece of information?
Like many authors, I’ve been giving readers a free story download in exchange for signing up for my newsletter (I admit I stole this idea from the great James Scott Bell). You might think managing all those download requests will eat up most of your writing time, but the good news is the process can be automated.
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Now that you have something to give to the readers, you’re going to need somewhere in the cloud to store it where it can be easily accessed and distributed. There are many cloud storage providers out there, but Google Docs is probably the simplest solution. I have a specific folder where I upload and store giveaway files. This helps keep things neat and tidy and makes getting the download links a snap.
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You’re also going to need a way to collect and manage the email addresses you receive. You’ll also be using this same application to automate the delivery of your file. Two of the most popular solutions are Mailchimp and MailerLite. Both are free up to a certain number of subscribers, and both offer delivery automation. I’ve found MailerLite to be the most flexible and robust at the free level, and a good fit for most authors, but do your research and decide what works best for you as you scale up and move toward achieving you ultimate goal as a writer.
Link to the rest at Writers in the Storm