From Marie Claire:
When author and illustrator Ariella Elovic drafted her book proposal for Cheeky: A Head-to-Toe Memoir, she never considered that the graphic memoir about body acceptance might one day become a television series. Growing up, her biggest insecurities were her visibly hairy arms, sideburns, unibrow, and upper lip hair; as a young adult, she created an illustrated alter-ego to help her process all of the ways her body was changing. When she signed with literary agent Meredith Kaffel Simonoff of DeFiore and Company, the agent offhandedly noted that she could see the world of Cheeky expanding on a streaming service such as Netflix or Hulu. After the book was finished, Simonoff’s coagent at United Talent Agency (UTA)—one of the four major Hollywood talent agencies—presented Cheeky at a general meeting where talent agents brainstorm creative partnerships between their clients. Throughout the summer of 2020, Elovic, 30, took the resulting one-on-one phone calls with actors, directors, and showrunners looking for a partner with whom she clicked creatively. She hit it off with an established comedian. “It basically felt like what we would create together would be a really strong combination of our two brains,” Elovic says. Though the partnership has yet to be announced, the pair are working with a production company on a “mini-pilot” to pitch to streaming services. A few weeks ago, the author quit her day job as a project manager at Paperless Post. It’s a big commitment, she says, but “I figured at some point, I [would] have to quit my job to help prep material. I’m going to want to give it my all.”
Cheeky was not a bestseller, celebrity book club pick, or runaway hit at launch. It received positive reviews and a decent amount of attention. Its Hollywood prospects are not noteworthy because of being extraordinary, but rather, increasingly ordinary. In 2020 alone, streamers produced 532 new television shows. Their appetite for content is fueling a golden age of adaptations, according to Michelle Weiner, head of the books department at Creative Artists Agency (CAA), which includes the book-to-film department and the publishing group. “The volume of film and television being produced has increased dramatically,” she says. “A book is one of the greatest story bibles”—what TV producers use to track details about characters, plots, and more—“that a television show or a film can have. It has a fully-fleshed-out plot, highly sophisticated characters, and, often, a very inventive world.” As a result, there is more opportunity than ever for authors who wish to adapt their work for the big (or small, or even pocket-sized) screen.
Every year, the streaming industry becomes even hungrier for intellectual property to adapt. “What Hollywood needs is more and more content because of all the outlets,” says Knopf editor-at-large Peter Gethers, who previously ran Penguin Random House’s book-to-film department and now co-produces projects for Universal Studios, STUDIOCANAL, and Food Network. But in many cases, before studios buy the rights to a book, they “need some form of validation, so they know something is good.”
Of course, production companies, like readers, can make judgements via reviews and The New York Times bestseller list. But increasingly, producers look to celebrity book clubs to help figure out which titles could become blockbuster streaming hits. CAA—an agency that represents not only authors but also screenwriters, directors, and some of Hollywood’s top actors—has worked with clients such as Reese Witherspoon and Emma Roberts to create those book clubs. Weiner calls the platforms “a win for every aspect of our business,” because the featured authors increase their audience sizes, while their projects become attractive to film and television buyers who then feel like they’re investing in a project that has a larger, built-in viewership. (It sounds like a circular system because it is.)
Link to the rest at Marie Claire