From Anne R. Allen’s Blog… with Ruth Harris:
Yeah, we know…
A BookBub feature will rocket your book skyward.
Stacked promos can help you tickle the algos and ride the tsunami.
A great launch strategy well executed can get your book a bestseller badge.
But all these options are pricey—especially a BookBub feature if you can even get one.
And they don’t all necessarily work or don’t work as well as you hoped.
What if your Book is a Dud?
What can you do if the book you’ve worked on had professionally edited, bought a great cover for, hired a pro blurb writer—is a wall flower? The lonely, overlooked guy or girl all primped and ready for the prom, but who just doesn’t get the love?
What if you keep submitting and your book just doesn’t click with BookBub?
What if you can’t afford a BookBub feature even if you could get one?
Or what if your book just isn’t a hot seller in a hot genre?
Do you give up?
Do you weep, wail, gnash your teeth and curse the fates?
Of course you do.
Or, after a bout of weepy, whiny self-indulgence, do you pull yourself together and search for other ways to get where you want to go?
Did You Know that Amazon Wants you to be Successful?
You’re kidding. Right?
No. Definitely not kidding. In fact, you’re wrong.
Of course Amazon wants your book to sell, because the more money you make, the more money they make.
But how do they do that? And how do you get in on the goodies?
Amazon provides every author with access to an exclusive book page whose content you control.
Yes, you probably have a website, but think of your Amazon author page as a website on steroids with two huge advantages.
The first advantage is that every one of your book pages on Amazon contains a clickable link that takes a reader directly to your Amazon author page. The more books, the more clickable links.
That clickable link takes a reader or a prospective buyer one click to find out more about you and all your books. One click ease leads directly to your author page where you can post photographs, videos, and blog posts, where they can view your complete catalog, come-hither covers, yummy blurbs, alluring bio, and reviews, the good, the bad and the not terrible but not-so-hot either.
The second significant advantage to your Amazon author page is that the author page has a big, clickable follow button when readers can sign up to received news about your new releases and pre-orders. Make the most of that follow button by using your email lists and social media to encourage your fans to follow you on Amazon.
The reason is that Amazon will send an announcement to everyone on your “follow” list whenever you have a new release.
Amazon with its powerful marketing muscle and tons of buyer data will send out an alert to each of your followers telling them you have a new book for sale for FREE.
So be sure to claim each new release on your Amazon Author Page and take the time to polish your author page to a high sparkle.
Here is Amazon’s own guide to what your Author Page can do for you.
Besides Amazon’s powerful Author Page and clear guidelines, they provide the responsive and helpful Author Central for any issues or glitches you might encounter along the way.
An email or call to Author Central can help:
- *Fix and update metadata
- *Clean up boo-boos
- *Untangle issues with the Series Manager
- *Remove scammy reviews because Amazon hates misuse of its review system as much as you do
- *Remove early, outdated editions of your ebooks (but not print editions)
This detailed, easy-to-follow, step-by-step guide by Dave Chesson will guide you through the process of setting up your Author Page in Author Central. There are pointers about how to make the most of your Author Page.
Tip: I have found that if your first attempt to resolve a glitch fizzles, giving Author Central a second chance can result in a different outcome—so don’t give up if the issue persists. Just try, try again.
BookBub is On Your Side, Too
BookBub, with 20 million followers, will also put its powerful marketing muscle to work for you and your books. At the BookBub subscriber sign up, readers indicate which genres they prefer and where they purchase their eBooks—at Amazon, Barnes & Noble, Apple, Kobo, and Google.
Like Amazon, BookBub provides several tools for authors to get the word out about themselves and their books, and get their books in front of that large audience of readers. According to BookBub many of their subscribers are reading a couple of books every month. Some are reading a book a week, or even a book a day!
Bottom line: BookBub subscribers are avid readers and are always looking for new books.
FREE Bookbub Features
Along with its powerful, pricey, and hard-to-get Features, BookBub also provides authors with FREE ways to reach prospective readers whether or not you’re able to score a Feature.
Analogous to Amazon’s Author Page, BookBub offers an Author Profile Page with many of the same customizable features. Go to BookBub’s home page to find the Author Profile tab, and follow the instructions to set up your own Profile page. Any author — trad pubbed or self pubbed — can claim a BookBub Author Profile.
BookBub, like Amazon, will send out new book alerts to your followers and will help drive interest to your pre-orders.
BookBub’s own articles will step you through the process of setting up your author profile and offers tips about how to polish your bio with examples, and explanations of exactly what makes an author bio great. Plus a checklist to help keep you on track.
BookBub’s information-packed articles, like Amazon’s guidelines, offer specific help to step you through every part of the user process from setting up your account to the specifics of launching a new book.
BookBub’s savvy book marketing team also goes into the details of their New Releases For Less program, tips on pricing and discounting strategies, and tutorials on how to target readers via BookBub ads. You will find all this — and more!, as the pitchmen say — on the BookBub blog.
Link to the rest at Anne R. Allen’s Blog… with Ruth Harris
PG has become aware of discontent among some indie authors with BookBub. Basically, that BookBub is rejecting books for paid promotions it would have almost certainly accepted a couple of years ago.
PG hasn’t seen any online information he trusts as reliable about what’s changed with BookBub’s acceptance process, but a look at the free assistance mentioned in the OP might be useful.
New tips on Amazon are almost always helpful. Afterall, that’s where most indie authors want those who click on BookBub or other third-party promotional sites to end up anyway. (No insult to other, perfectly reliable online bookstores intended, just an opinion based on how many ebooks and other books the Zon sells.)
Note: PG usually doesn’t include links in his OP excerpts because they can lead who-knows-where. He’s left the links in this one because Anne and Ruth’s blog has been useful and reliable for a long time plus he clicked on the links to the OP and they link to the sites they describe.