From Jane Friedman:
It began with that heart-fluttering feeling of acceptance after so many rejections. My second novel was going to be published!
It was the end of August 2020. The world as we knew it had been upended. We were getting deeper into the pandemic, with fear, illness, death, and uncertainty ravaging the world. When New York City–based Adelaide Books offered me a contract to publish Painting Through the Dark, it set my heart racing in a good way. It was a promise.
The contract looked good: 20% royalties, paperback and ebook, quarterly reports, approval over the design and cover art. The marketing plan also sounded excellent: pre-publishing editorial review, all pre- and post-print marketing tools and services, design and maintenance of author’s website, magazine promotion and interview with author, social and blog posts, book video trailer, book giveaways to bloggers, and consideration for various literary competitions. Plus two free books for the author, and further books could be purchased at a 30% discount.
Then came this sentence: “All we ask of you is to pre-purchase 45 copies of your book (at 30% discount) upon signing the contract as a token of your support for our publishing endeavor.”
That’s when the happy heart flutter turned anxious. Was this legit?
I knew that after publication I’d order at least that many books for private events, but still. I checked the company out. They had been in business for several years and had offices in New York and Lisbon. They listed a large number of titles on their website. They attended the Frankfurt Book Fair every year, in addition to the Lisbon and Brooklyn book festivals. I asked around—friends who were published authors, others with knowledge of independent publishing. In their opinion it wasn’t a red flag. Several said it wasn’t unusual to ask authors to buy a certain number of copies up front. I was thrilled. This was the answer I wanted. I didn’t relish the long, soul-killing process of querying all over again. I squelched any remaining doubts and signed.
After finalizing the contract, communication was sketchy. Weeks would go by between emails. I knew Adelaide was a small company, and I was concerned about the large number of books on their roster. I finally requested a Zoom meeting and was reassured by a pleasurable, hour-long, wide-ranging conversation with the publisher. He clearly loved and believed in books. We talked about what to expect when my book came out—I was definitely coming to New York for the Brooklyn Book Festival, and he told me he would book me at the Strand bookstore and other NYC locations. Distribution was through Ingram. This was all working out.
After that call, the publisher wasn’t responsive to emails, but I convinced myself all was well. The dates for publication were pushed back a few times due to COVID, but I was fine waiting until it might be safe to do in-person readings. I thrive on meeting readers, having conversations, signing books.
After a couple of rounds of editing, Adelaide fell off the radar again. Even when I put URGENT, CONCERNED, PLEASE RESPOND, in the subject line of my emails, I got no response. I tried not to sound desperate, but I was. The publisher never answered the phone or replied to voicemail messages. My book suddenly appeared on Amazon in July 2022. No advance reader copies, no reviews, none of the publicity promised in the contract.
I approached local bookstores in Portland, Oregon, where I live, so I could set up readings. They all told me they couldn’t find my book on Ingram. I was embarrassed. I told them there must be some hold up as my books were definitely on Ingram. I said I’d get back to them after I spoke with my publisher.
. . . .
When I reached out to Authors Guild, they informed me that their lawyers had been sending letters to Adelaide since June with no response. They said they would add my name to the next letter naming authors seeking reversion of rights. They set up a Zoom meeting for Adelaide orphans and suggested we all file with the New York Better Business Bureau and New York State Attorney General. They requested we send our stories, and they would pitch to Publishers Weekly. I filed complaints with NYBBB and the Attorney General. I received replies saying they had attempted to contact Adelaide but received no response. The NYBBB added, “A firm’s rating may be affected by its failure to answer even one complaint. Your experience may, therefore, alert other inquirers seeking information through the BBB.” Hopefully filing complaints would help someone.
Link to the rest at Jane Friedman