How Not To Make A Book Launch Video

From Women Writers, Women’s Books:

For as long as I’ve dreamed of being an author, I’ve also dreamed about the moment I first get to hold a copy of my book. 

The thrill of seeing my name on the cover of an actual book, filled with words that I wrote. The knowledge that a publisher thought those words good enough to be worthy of printing onto paper. Paper that smells like, er, paper, but in that special new book-scented way.

Whenever and however it happened, I just knew it would be magical.

Just a mere 43 years later (I don’t like to rush things), and the moment had finally arrived. My debut novel, Wife Support System, came out as an ebook with Hera Books in July 2020 and the paperback was released on March 11th 2021. A paperback hadn’t been guaranteed when I signed the contract with Hera, so this made its publication even more exciting. 

With Covid scuppering all book launch events and parties, posting videos of book reveals has become one of the main ways of promoting books. Having seen other authors do a ta-da moment, I was excited to film and share my own long-awaited magical moment with the world. (When I say ‘the world’, I actually mean my mum and a few other family members who follow me online.)

. . . .

To start with, my suggestion that playing the Star Wars theme tune in the background as I opened the box would add some atmosphere and fun, was immediately dismissed as “cringe”. To be honest, it probably was a bit cheesy, but I grew up in the eighties so being a bit cheesy is a default setting.

Eve was in charge of filming. The top of my head is missing in most of the footage, which was actually an ingenious way of getting around my lockdown roots. Elena was in charge of telling me off for trying to play Star Wars (she used her own initiative in creating this role), resulting in Eve telling Elena off. So loudly that James had to ask us to be quiet as he was on a work Zoom call. Eve then stopped filming before I’d even opened the box of books.

I managed to get the box open on Take Two, but it still wasn’t quite what the professional footage I’ve seen other authors post on social media. None of them had someone in the background telling them to hurry up or comparing them to the Norris Nuts. No sooner had I got the book in my hand then Eve stopped filming, before I had a chance to even say what the book was called, let alone what it was about or where it could be bought.

. . . .

So, my advice to anyone planning to film their own book box opening / cover reveal / launch party is to ensure you do it in what I believe is called a Controlled Environment. In other words, make sure no one else is around to help (aka interfere and mess it up for you).

On the plus side, my book launch video does sum up the plot of my book – mums struggling to juggle work and childcare. I am a genuine example here of how “challenging” it can be. (“Challenging” isn’t my first choice of word, but I’m not sure it’s professional to swear in a blog. Although the video clearly demonstrates that there is very little professionalism going on in my life.) And, of course, there’s no fear of my new ‘published author’ status going to my head. My family are definitely keeping me grounded!

Link to the rest at Women Writers, Women’s Books