From Digital Pubbing:
If you’re an author, you need a solid marketing strategy to boost the visibility of your brand and grow traffic to your website.
Fortunately, in 2021 there are many advertising ideas you can use for free.
As a self-publisher, you can take advantage of one of many free advertising ideas to promote your business with no money.
If you wrote an ebook, Amazon Kindle Publishing is with no doubt the best place for free advertising.
Make sure you also take advantage of social media platforms like Facebook, Instagram, Twitter, and Linkedin. The best one depends on your industry and audience.
93% of marketers say that video marketing is an important part of their strategy. That’s because it’s an engaging form of content, with billions of users watching one billion hours every day.
If you don’t want to try new content formats, make sure you create a blog. You can repurpose parts of your ebook content to grow an online audience that will be interested in reading more about a certain topic.
(Large infographic omitted, but it contains a good part of the information in the OP)
Link to the rest at Digital Pubbing
PG posted about this for two reasons:
- Not everybody thinking/looking at/considering self-publishing is in the same place with regard to how much they know about online and other self-created promotional ideas.
- The OP talks a great deal about “free” strategies and tools authors can use to promote their work.
PG notes that all “free” publicity/advertising/etc. takes time. If the author does it herself, it requires the author’s time and energy to pursue. Every author has some limits on the amount of time she can spend doing writing, promotion or anything else.
If time is money (or time spent doing one thing is time that isn’t available for doing something else), then time isn’t actually free in economic terms.
On a very simple basis, an author could use the time spent on self-promotion to do more writing instead.
The bottom line is whether a creator’s time is best spent on creating more or selling what has already been created.
Of course, in some cases, an author doesn’t really have a choice because there’s no one who will promote her books other than herself.
The alternative is, of course, to pay someone to do something the author could do. The person being paid might be better at promoting the author’s work than the author is due to a better talent for promotion, more experience doing promotion, etc., etc.
PG’s point is that, if an author has the means to hire someone else to do any of a variety of things, spending some money to hire help may be more effective than learning and spending the time necessary to do the job herself, particularly if the author doesn’t already know something about advertising, promotion, etc.
Just because releasing, promoting and selling the author’s first book involved no one but the author doesn’t mean that, if the first book is generating some money, repeating the same strategy over and over again makes the most economic use of the author’s limited time.