From Writers Helping Writers:
As an author, one of the best ways you can reach new audiences is through podcasts.
According to Edison Research and Triton Digital, there are now 62 million Americans listening to podcasts each week, up from 19 million in 2013. We have about 800,000 active podcasts available to listen to, with a record 192,000 new ones launched in 2019.
. . . .
Once you’re invited to speak on a podcast, it may be tempting to just show up and chat. But for most authors, that would be a mistake for two reasons:
- Your goal is to attract new readers/subscribers to your platform.
- Those readers are going to be listening to your conversation!
To increase your odds that you’ll make a good impression on your listeners—and perhaps convince some of them to read your work—keep the following tips in mind.
5 Tips to Help You Win New Readers on a Podcast Interview
1. Remember your job is to help the listener.
This is the number-one mistake most authors make when appearing on a podcast. They arrive unprepared and spend their time chatting about whatever subject happens to come up. This is dangerous because:
- You may fail to give the listeners anything of value, missing your opportunity to connect with them.
- Listeners may get bored!
Of course, it’s important to have fun and enjoy the conversation, but remember that you’re there to help the host’s listeners however you can. Usually, that involves sharing some of your expertise or experiences that will benefit others.
2. Ask your host what their audience is looking for.
Speaking of listeners, it’s important to understand what your host’s listeners are looking for. Why do they come to this particular podcast? What problems do they need to be solved?
You can address this question in a couple of ways. First, check out the podcast and listen to a few episodes before your scheduled appearance. Familiarize yourself with the type of issues they address and then figure out how your message can help those listeners.
Second, simply ask your host: “What do most of your listeners need help with? What are they looking for on your podcast?” Most hosts will be happy to tell you about their audiences, and you can use that information to come up with a few key points that you know will help those people.
Link to the rest at Writers Helping Writers