From Written Word Media:
We want to kick our post on writing the perfect book description off with a metaphor: one where you imagine your reader as a fish and your book as a tasty worm. You want readers to buy the book that you’re selling, similar to how you’d want a fish to grab the worm if you’re fishing! The only problem is that there are so many worms (or books in our case) to choose from in the world.
With all these available worms, you’re worried that yours might go completely overlooked. So how do you make your worm the prettiest, shiniest, best-looking option? You package it well.
We’ve shown you that there are many steps to successfully marketing your book, such as creating an attractive book cover, properly utilizing Amazon ads, setting up and managing an author page, and more.
But one crucial detail that authors often overlook is their book description. To reference our Freebooksy and Bargain Booksy emails, this is what we’re referring to:
Book descriptions are your way of quickly grabbing the reader’s attention and showing them why they need your book. With so many options for readers to choose from, your book description could be what makes or breaks a potential sale!
A successful book description will stop readers in their tracks, intriguing them enough to want to engage with your book. An unsuccessful book description, however, will make readers move on to the next book.
. . . .
Part of knowing how to write a successful book description that sells is knowing what not to do. Let’s break down the do’s and don’ts you’ll want to follow when writing your book descriptions:
- Succinct and to the point
- Proper utilization of grammar
- Eye-catching, powerful language
- Inclusion of awards, high reviews, or ratings
- “Perfect for fans of… x, y, and z.”
- Audience and age appropriate
Check out this example of a “do” book description: Clearly written with a powerful descriptor (“acclaimed”), it gives just a snippet of the plot while still intriguing readers. Makes you want to buy the book, right?
- Shouty caps
- Too short
- Cut off words
- False claims
- Misspellings or typos
- Dated language like “just released”
- Aggressive call to action (“You MUST buy this book!”)
Link to the rest at Written Word Media