From The Wall Street Journal:
About 10 minutes after I decided to try temporarily removing Google from my life—an experiment I hoped would illuminate how much Alphabet’s giant dominates online existence—I messed it all up.
I spotted a video of Donald Glover, co-star of “Solo: A Star Wars Story,” giving a Millennium Falcon tour. Even on my most careful guard, I still clicked the red play button. A few seconds in, I realized I was watching YouTube—Google’s YouTube.
Google is so woven into the fabric of the internet it’s all but impossible to avoid. It’s where billions of users find, create and store important information, where they work and distract themselves from working. You can quit Facebook or take a Twitter break and barely notice, save for an increased sense of boredom in the Starbucks line. Google, you’d miss.
But even more than other companies offering free services, Google collects astounding amounts of data about you and uses it to sell ads. I’m happy with Google, because to date there haven’t been reports of catastrophic breaches or data-sharing scandals on the level of Facebook’s Cambridge Analytica nightmare. If Google springs a leak, it could be disastrous.
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Quitting Google takes more than just typing “bing.com.” I deleted 16 apps from my phone, from Gmail to Google Maps to Google Photos. I unplugged my Google Home, yanked the Chromecast from the back of my TV, and powered down my Chromebook. Luckily I don’t own a Nest thermostat, or this would have become a construction project.
I hadn’t realized before how my life had come to revolve around Google products. To replace them, I brought in an Amazon Echo and a Microsoft Surface Laptop. I used the Notion app and Dropbox Paper for notes and documents, and switched cord-cutting allegiance from YouTube TV to Sling. I deleted the Chrome browser from all my devices, and installed Firefox in its place.
Most Google services have straightforward replacements: Microsoft’s free Office Online for Docs and Sheets; Signal for Hangouts; Evernote for Keep; and Flipboard for Google News. In many cases you can download your Google data using its Takeout service, upload it to a new app—for instance, bringing email and calendars into Outlook—and hardly miss a beat. iPhone users who switch their search engine to Bing or DuckDuckGo and use Apple’s productivity apps seldom encounter Google.
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As Google products have taken over, they’ve also become more insular and closed. Google Search tries to answer your questions without ever taking you to another site. Gmail’s best security features are a hassle to use, except for other Gmail users. The Chrome browser is the worst offender: Some Google services, like Google Earth, work only in Chrome—though Google says it’s changing that.
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Chrome commands nearly 60% market share, according to analytics company Statcounter—over four times as large as second-place Safari. It has outsize influence over the future of the web. Companies such as Airbnb and Bank of America have directed users to Chrome for the “optimized” versions of their sites. If you use a Google product in another browser, Google frequently prompts you to download Chrome. (Google says it is dedicated to supporting other browsers.)
By almost any measure, Google collects more data than Facebook. I recommend doing a thorough audit of your My Activity page, which displays everything Google watches you do. You should also manage and delete data through Google’s privacy and security checkups.
On a recent day, Google tracked me in 468 different activities—many that had nothing to do with Google, except that I did them using a Chromebook, Android phone or Chrome browser.
Link to the rest at The Wall Street Journal