Let’s face it. Facebook is just one part of your marketing strategy. You have so many other things to do, not to mention a life you want to enjoy. And you have only 24 hours in the day.
That means it’s time to look at automating some of your Facebook marketing efforts. One of the first, easiest things you can do right now is start using a Facebook auto poster to automatically publish your posts. You’ll spend less time on the platform and more time doing other tasks.
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[A] Facebook auto poster is a tool that publishes your Facebook posts at a scheduled time you’ve established previously.
There are many Facebook auto posters out there. You can choose one that satisfies your needs.
But no matter which tool you opt for, make sure it covers 3 essential features:
- Options to publish now or schedule for posting in the future.
- Automatically publish scheduled posts on multiple Facebook pages, groups, and profiles you’ve created at the same time or at staggered intervals.
- Allow to publish all types of content: Text, links, images, videos.
Besides these features, you may also want to consider a clean and intuitive interface, detailed reporting and dashboards, or the ability to manage multiple Facebook accounts from one place.
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1. Simplify your workflow and save time
If you ever search for time management tips, you may know this quote: “Work smarter, not harder.”
It may be a bit cliché, but imagine this situation: You’re doing Facebook marketing, and have to post a lot on this platform. Are you pleased with continually copying and pasting the same post into different groups?
The answer is a loud No.
By scheduling your posts ahead of time, you’ll save yourself a significant amount of time to do other things. Your work process becomes simpler because a Facebook auto poster takes on the tedious tasks for you.
2. Reach multiple time zones and post at the best time
The best time to post on Facebook is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday.
Note that this can be different depending on geographic locations (9 a.m in the United States is 11 p.m in Australia, don’t you know?).
That means you need an auto poster to ensure your posts will be published at the time with the highest engagement rates. You don’t have to log in to your account at 3 a.m; you can set it up once and let it run, only tweaking once in a while as necessary.
3. Maintain consistent scheduling across all platforms
Consistency is the key to building and growing your followers on Facebook.
Because if you consistently show up in your audience’s feed, you are more likely engage them with your brand. By doing that, your organic reach can increase, and your posts may get shown to potential new followers.
Whether it’s a slow news week or the biggest holiday season of the year, posting consistently benefits your business.
Link to the rest at Hootsuite