How to Survive a Pandemic, According to an Academic Publisher

From Publishers Weekly:

Like all businesses, Oxford University Press has responded rapidly to the changing market conditions and customer needs resulting from the Covid-19 crisis. The stages we’ve gone through will be recognizable by anyone in the sector: an initial rush to enable remote working, extensive financial scenario modelling, and then accelerating digital programs and sales in anticipation of a very different-looking post-pandemic world. It’s been demanding, but with lots of learning points along the way.

After reviewing the past four months of our activity and talking to colleagues at other houses about how they’ve responded, I recommend publishers and IP businesses take these five steps to stabilize their operations and position themselves for what comes next. Most of these are simply good business responses, but I hope they are helpful as a checklist.

1.Shorten your planning time horizon and carve out spare bandwidth. In publishing, planning horizons are generally 18–24 months. We’ve shifted ours to six. Which of your activities have the most immediate return? Could longer-term projects be put on hold? Carve out capacity (even if you’re not sure where to deploy it yet) by deciding what you can afford to stop. This shift in perspective will help you identify and redeploy resources to support short-term, opportunistic activities.

. . . .

3. Audit your IP and services. Before offering deals to grab quick sales, perform an audit of all of your content and outputs, and then rank them in terms of how valuable each one is in meeting current market requirements. The order might not have changed since the last time you did it, but you might be surprised, given how many market conditions have been radically upended. Who knows what gems you’ve got on your backlist, or what services you offer that have become more or less useful.

Link to the rest at Publishers Weekly

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