From Publishers Weekly:
The growth of hybrid publishing, the business model where authors subsidize the publication of their books, was one of the major points of discussion at the Independent Book Publishers Association’s (IBPA) Publishing University held April 6-7 in Austin, Tex. The event was a sellout with 300 publishers of all stripes—traditional independent publishers, hybrid publishers, and self-published authors—in attendance.
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One session featured three women who have developed successful hybrid publishing companies. To help ensure the professionalism of hybrid publishers, IBPA recently created a list of standards that publishers must meet if they are to be considered in the category. All three panelists stressed the importance of adhering to these standards. To meet criteria, publishers must vet submissions, take responsibility for the design and editing of the book, offer active distribution, and attain respectable sales.
Brooke Warner, publisher of the hybrid house She Writes Press, was involved in developing the criteria. She explained on the hybrid panel that while “respectable sales” was a fuzzy term, hybrid publishers must work to achieve sales levels that are appropriate for whatever type of book they are publishing. Sales of a poetry book, for example, would not be expected to achieve the sales level of a popular mystery.
Warner stressed that while She Writes is paid up front, her company is heavily invested in selling its authors’ books because its reputation is tied to the success of its titles. “We need to demonstrate we can get sales,” she said. We want the industry to be impressed by these books.” In addition, while the authors earn at least 50% of royalties under the hybrid model, She Writes also receives a cut.
Link to the rest at Publishers Weekly
PG suggests the threshold “standard” for these “publishers” is whether the author has enough money to pay them a large fee upfront to provide services the author could acquire directly from independent editors, book and cover designers on much more reasonable terms.
The fact that this program was a “sellout” at the IBPA conference does not bode well for credulous authors.
PG hasn’t seen publishing contracts from any of these 21st century vanity publishers. If anyone cares to share one with him for his contract collection, he can be reached via the Contact link at TPV.