Italy’s Publishers Report 44-Percent Unit Growth, First Half of 2021

From Publishing Perspectives:

Despite what’s described as lingering difficulties in “large-scale distribution,” the Association of Italian Publishers (Associazione Italiana Editori, AIE) today (July 13) is reporting strong book-sale growth in the first six months of this year, both in units and in revenue.

According to analyses conducted by AIE’s research department based on NielsenIQ data, between January 4 and June 20, some 15 million more copies of printed books were sold, a 44-percent jump over the same time period’s sales in 2020. This encompasses all trade book channels, including bookstores, both online and physical, and large-scale distribution, with the exception of schoolbooks.

Even more significant, media messaging from AIE in Milan points out, is the growth compared to 2019, prior to the coronavirus COVID-19 pandemic’s arrival. By comparison to the first half of 2019, 11 million more copies of books were sold January to June this year, an increase of 31 percent.

Link to the rest at Publishing Perspectives