From Writer Unboxed:
It is a truth universally acknowledged, a reader in possession of a platform must be in want of an opinion.
As news desks covering books have disappeared, book bloggers and bookstagrammers and booktokers have proliferated. As such, I hate to break it to you, but you’re going to see some really mean comments about your book.
But chin up, because the reality is? There have always been people who hated your book. In a different generation, they just wouldn’t have had an easy way to let you know they hated it. And while that might not seem like much of a silver lining, then let this be: there are also people who love it and will talk about it so much you’ll wonder who, exactly, is paying them.
So, this is the way of things now, for better or worse. But whether the social media reviews are good or bad, it’s the volume of them that can feel particularly relentless. Your publisher wants them to be relentless. Relentless is a good thing in this ecosystem of content attention. Yet for all the good it may ultimately do, we should at least acknowledge that it’s different. That authors today are dealing with something authors yesterday did not: the presumption of access. And its corollary: the feeling that your reader is now looking over your shoulder.
So here are some things that help me navigate all that (when I remember to take my own advice):
No book is universally beloved so stop trying to write one that is. Because of my day job, I get tagged in reviews of other writer’s audiobooks. Sometimes I’m tagged even when the author isn’t, because while the reviewer liked my performance, it’s a bad review of the book (and the good reviewers have learned not to tag the author in negative reviews – seriously, what HEROES). So let me tell you: books you may think are universally beloved? Aren’t. There is some corner of social media that hates them. One of my favorite moments in one of my favorite movies, The Big Sick, has Ray Romano’s character utterly baffled by internet opinions: “This is why I don’t want to go online, ‘cause it’s never good. You go online, they hated Forrest Gump. Frickin best movie ever.” Even if you, in your social media bubble, have seen only positive posts about these books, trust me, if you scroll through the comments, you will inevitably see that someone has written: “oh, I’m so glad you liked it! I’ve heard such mixed things.” Whaaaat? you will think. Where? The internet. That’s where. Universally beloved books don’t exist. No one has ever written one. You will never write one. So you don’t have to try to!
Your opinion is just as valid as theirs. Roland Barthes argued that once a text is out in the world, the author, for all intents and purposes, is dead. That their opinion of the work they’ve created is no longer more valid than that of any reader. That’s a tough pill to swallow. After all, we are the final arbiters of right or wrong interpretations of our work. If a reader fundamentally misunderstands something about, say, our plot, then they are, objectively, wrong. But that doesn’t mean their opinion of the work is wrong. And in turn, that certainly doesn’t mean that our opinion of our work is wrong. In fact, I would argue – and I did – it’s the only thing that matters (see my previous post about only competing with yourself).
Some people are just miserable. In my experience, most reviewers understand how to say something that reflects their personal, subjective experience. “This book wasn’t the right fit for me.” “I just didn’t connect with it”. The ones who are vitriolic and have zero self-awareness (“this book is trash!!” “worst book ever written!!!”) are not to be taken seriously, the same way we don’t take seriously those same people in the real world. They are misanthropic and tedious on Instagram, just as they are in life. Would you let this kind of person offer their unsolicited opinion about your wife, your kid, your job? Realize this is a them problem, not a you problem. Have boundaries around whose words you take to heart.
Link to the rest at Writer Unboxed