From Video Games Chronicle:
Fantasy author Brandon Sanderson has said he thinks the way video games are published is superior to the book publishing process.
In an interview with Esquire (as spotted by PC Gamer), Sanderson was discussing his work routine, and explained that he gives himself two “discretionary hours” at the end of each day to do what he wants before going to bed.
Sanderson said that recently he’s spent a lot of this time playing Elden Ring, with what he calls a “glass cannon build”, which consists of two colossal swords, no shield, no spirit ashes, very light armour and “no pants”, according to his wife.
. . . .
He then went on to explain why he feels that video games do a better job than books when it comes to publishing.
“They let you self-select your price point by getting these really cool items,” he said, referring to the special editions available for numerous games.
Elden Ring, for example, was sold as a Launch Edition (with a poster, art cards and a patch), a Collector’s Edition (with a statue, an art book and a soundtrack), and a Premium Collector’s Edition (which contained everything else plus a replica helmet).
“One thing I think [book] publishing is poorly equipped to deal with right now is letting people pick their price point,” said Sanderson, who is best known for his Mistborn and Stormlight Archive fantasy novels.
Book publishers tend to sell hardcovers and e-books as two separate products, and later release a paperback version if the demand is high enough.
For years, Sanderson said he tried convincing the former president of Macmillan Publishers to release multiple editions of his books at different prices, with leatherbound hardcovers, and bundled with original art, e-books and merchandise.
“They won’t say it, but publishers get really excited by the idea that we can get super-fans to buy three copies of the same book,” he said. “But wouldn’t super-fans be happier if they could buy one really nice edition in all formats? Give them a bundle with the print book and the e-book. Reader-centric ideals will lead to long-term success for the publishing industry.”
Link to the rest at Video Games Chronicle
PG suggests that the people who are running video game companies are a lot smarter about story, design and marketing than book publishers are. Leaps and bounds smarter. Not even in the same universe.
(And people managing video game companies make a lot more money than people managing traditional publishers do.)
Here’s the Elden Ring game Update Trailer:
Here is one person’s (not PG’s) idea of one of the best book trailers ever made. (PG doesn’t think the adjective, “best,” is appropriate when followed by the words, “book trailer.”