NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

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From Publishing Perspectives:

The United States’ market’s print book sales declined by 1.6 million units in July by comparison to the four weeks prior, according to data from the NPD Group’s NPD BookScan update from Kristen McLean.

In her discussion, McLean writes, “Losses in July are historically normal and were a little shallower this year, resulting in 1-point year-to-date gain. July ended 6 percent lower for the year to date on a total print volume of 414 million units, which is 26 million units under 2021 but 51 million units over 2019.”

The upshot, then, is a steady field, “pretty consistent trends across the first seven months of the year,” McLean says. “I don’t expect any major change of course before Labor Day; it seems increasingly likely that we’ll see incremental market movements heading into Q4, and at the moment the larger economic volatility isn’t hitting too hard.”

. . . .

As far as bestseller charts, July’s bestsellers in the States were all fiction, McLean points out, and nine of the Top 10 were adult fiction.

Four of the Top 10 were frontlist titles—again, a point being carefully watched in the American market. The four frontlisted titles have their titles in blue below. Only one of those bestsellers is in hardcover.

Link to the rest at Publishing Perspectives

PG notes that nine out of the Top Ten were trade paperbacks which typically have lower royalty rates than hardcovers and ebooks (and earn less for the publisher on a per-unit basis).

Amazon’s top sellers are hard to match with a monthly trade publishing top ten list because, to the best of PG’s knowledge, Zon updates its charts in close to real time. If Amazon posts a monthly top-ten list, PG doesn’t know about it.

However, here is Amazon’s list of the Top Ten Best-Selling Paper Books for the week ending July 24:

  1. Where the Crawdads Sing
  2. Verity
  3. It Ends with Us
  4. Reminders of Him
  5. Ugly Love
  6. Things We Never Got Over
  7. Portrait of an Unknown Woman
  8. The Seven Husbands of Evelyn Hugo
  9. The 6
  10. The Hotel Nantucket