On-Trend Design

1 February 2019

This is a bit different than most of the topics TPV addresses, but one of the tasks of a successful indie author is to promote the author’s books.

Newsletters and social media are likely the most common tools for these promotions (although PG would be happy to hear about others). However, standing out in an inbox or on an Instagram feed is not simple.

Images are one means of standing out. Colors are another.

From Shutterstock (All images are from Shutterstock with additional information about each image in the OP):

Looking to refresh your work with the most popular new color combos? Revamp your designs for the new year with these three on-trend neons.

. . . .

With influencers and tastemakers looking to neon as the next big color trend in fashion, it makes complete sense that analysis of the Shutterstock search data revealed these three energetic hues as the colors that Shutterstock users are most excited about right now.

. . . .

This flouro green takes natural influences and exaggerates them, throwing them into a digital sphere. Think The Matrix, Flubber, and the iridescent scales of geckos and chameleons, and you’re on the right track.

UFO Green strikes the perfect balance between nature and technology, making it the perfect color to bridge the gap. Use it to create designs that are at once peaceful and reviving, as well as forward-thinking.

. . . .

UFO Green is the younger, more fun-loving sister of nature-inspired greens like sage and forest. Enhance the natural tropical tendencies of UFO Green by enhancing your photos with flouro green filters.

..
. . . .

Neon typography is an eye-catching way to evoke a nightlife mood, and works especially well on events flyers and posters. This neon font has a classic, vintage-inspired style that evokes Parisian absinthe bars.

Link to the rest at Shutterstock

PG understands that not all the ideas in the OP will suit a particular author’s taste, but climbing out of an appearance rut may improve visibility and engage readers and prospective readers better than only updating the written message in new promotions.

Advertising-Promotion-Marketing, Social Media

9 Comments to “On-Trend Design”

  1. first reaction: erk. Where’s the nausea medicine?

    Next, an observation made by booksellers years ago: books with green covers don’t sell, even when Michael Whelan did the cover painting. Whelen covers usually sold very well.

    I like green, so I’d probably notice these, but the particularly virulent shade puts me off.

    however the general idea of updating covers is good. Just keep it fitting to the story and not all neon.

    • @ Elaine T

      “however the general idea of updating covers is good. Just keep it fitting to the story and not all neon.”

      LousyBookCovers.com — a great website on how NOT to do covers — has recently added a new series: before and after covers. The “after” covers may well be the result of being featured on LBC.

      And the Cheap Caffeine link has a great “repurposed” daily cartoon that’s also worth a look.

  2. Websites in green don’t sell well, either.

    In the early days of the internet I saw several companies start with green for their websites (the color of money, after all), but it never worked out well.

  3. Some people head for that with shock value – others of us flee. Know your customers/readers and plan/use it accordingly …

  4. This was a recent piece on how instagram and online book thumbnails are affecting book cover design

    https://www.vulture.com/2019/01/dazzling-blocky-book-covers-designed-for-amazon-instagram.html

    • Thanks for the tip, DM.

    • @ DaveMich

      I went to the Vulture website and looked at these covers. None of them would entice me to Look Inside and/or buy any of them.

      Joel Friedlander’s (www.thebookdesigner.com) monthly E-Book Cover Design Awards posts are much more informative and grounded in proven, real-world cover design techniques.

      I don’t always agree with JF’s cover evaluations, but it’s one of the best cover design sites on the Internet. LousyBookCovers.com is another one.

  5. Aargh! My eyeballs. They’re frying! 🙁

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