From State of Independents:
I do sympathise with anyone who is horrified by the prospect of promoting themselves to bookshops and readers but I’m here today to tell you what bookshops need from you in order to sell your book and to share a few of the awful encounters I’ve had with authors – names have been changed to protect the guilty though, so don’t worry. What you have to bear in mind, more than anything, is that finding good books to sell is as essential for bookshops as breathing is to you and I and that we need to work together to do that.
Publishers big and small have fewer reps out on the road talking to booksellers and I know that there will be thousands of books that simply pass under my radar, so we need authors to bring their books to our attention. One of my raisons d’etre is to discover great books – it’s a wonderful feeling to have someone come back to the shop to tell me that the book I pressed into their hand changed their lives. It’s why I’m a bookseller.
Lovely books and lovely authors make bookselling a great way to make a living. And books and their authors are not inseparable – there are books that I only take one copy of or ignore altogether because the author is vile and there are books whose authors are so talented and charming that we take multiple copies and put them face-out, on the table, in the window etc. We’ve often joked about having a Lovely-O-Meter and where authors sit along it, but joking aside, being nice gets you an awfully long way. Never, ever forget that, whether you’re the top of the best-seller charts or just dreaming of when you can give up your day job to write full-time.
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So, why would I choose your book? Roughly 135,000 books are published in the UK each year. My shop stocks around 3,500 titles, depending on the time of year. Even if we ignore the truly awful books that are published, that still means that I don’t have space for all the books that are worth stocking. Therefore, I have to be really picky. Every single title in our shop is hand-picked. I know my customers and their tastes and I’m always looking for lesser-known titles to surprise them with. Books that are half-price in the supermarkets or cheap-as-chips on Amazon aren’t, with some exceptions, particularly attractive to me. My customers typically buy a lot of books but few buy exclusively from me and so my stock has to be unpredictable, comforting, challenging, entertaining, quirky and reliably high quality. And I like to be able to recommend books that they may not have seen elsewhere. But my aim is to sell books – if I can’t sell a book then it isn’t worth wasting space in the shop on it and I don’t stock books just to be nice to writers. It’s a harsh economic world out there and every book in the shop has to earn its place on the shelf.
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When you befriend one bookshop you befriend many, because booksellers are among the gossipiest people on earth. We love to talk about books – after all, none of us are in this game for the money or the glamour – and when we get together we talk about books we’ve loved, books we’ve hated, books that that came out of left-field and pleasantly surprised us and authors who’ve been a joy or a disaster to work with. Seriously, when it comes to the last of those, half a dozen of us can spend a riotously cheery hour and several glasses of wine swapping horror stories.
Link to the rest at State of Independents and thanks to Catherine for the tip.