Pottermore heralds ‘exceptional’ year as profits soar by 150%

From The Bookseller:

Pottermore Publishing, the digital content company for J K Rowling’s Wizarding World, saw revenues rise by around a quarter to £40.4m while pretax profits rocketed 150% to £9.5m.

The company reported details of its financial results on 31st January covering the period for the 12 months to 31st March 2021. It has not yet made its accounts public at Companies House.

Revenues saw an uplift of 23% from £32.5m in 2020 to £40.4m while pretax profits soared from £3.8m to £9.5m.

The company said: “Pottermore Ltd had an exceptional year benefitting from a significantly increased appetite for digital reading during the pandemic, strong sales performance of the Harry Potter e-books and digital audiobooks and continued investment in franchise planning in partnership with Warner Bros.

“The Harry Potter At Home campaign, delivered by Wizarding World Digital LLC, further supported reading during the lockdown of 2020. This saw celebrities from the Wizarding World and beyond read from Harry Potter and the Philosopher’s Stone (Bloomsbury Children’s). The chapter reads were made available free of charge on www.wizardingworld.com. Pottermore Publishing also worked with partners such as Audible and Overdrive during this time to allow free access to the audio book and e-book of Harry Potter and the Philosopher’s Stone in multiple languages.”

Link to the rest at The Bookseller

1 thought on “Pottermore heralds ‘exceptional’ year as profits soar by 150%”

  1. The Amazon charts fiction “most read” page ranks books according to what is being read the most on the Kindle platform. The 7 Harry Potter books are all in the top 12, as they have been to some degree or another every time I look. Granted these books can be library or prime readers, but it is still quite an accomplishment.

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