Print Unit Sales Rose 10.1% Last Week

From Publishers Weekly:

Unit sales of print books are proving to be surprisingly resilient despite the massive disruption to the economy caused by the coronavirus. Unit print sales rose 10.1% last week compared to the week ended April 18 at outlets that report to NPD BookScan. Sales were nearly flat with units sold in the period ended April 27, 2019, and in the year-to-date, units were down 3.2% compared to a year ago.

BookScan estimates that it captures about 85% of print books sold through physical and online retailers who sell books. The service, however, does not record sales to libraries—and with many libraries closed, trade publishers who do significant business through that channel are likely seeing softer sales.

The adult nonfiction category had the strongest performance among the major publishing segments, with units increasing 24.7% last week over the previous week. The religious segment posted a 54.4% increase, led by the release of Jen Hatmaker’s Fierce, Free, and Full of Fire which sold more than 17,000 copies. Another new release, Medical Medium Cleanse to Heal by Anthony William, sold more than 11,000 copies.

Link to the rest at Publishers Weekly

1 thought on “Print Unit Sales Rose 10.1% Last Week”

  1. I am always amazed at how many times people can write what appear to be more or less the same “how to live” and “what to eat” books.

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