From Kristine Kathryn Rusch:
I spent the morning researching things like BookTok and NFTs for writers and Substack. I was going to write about each, but you know what? I don’t want to.
Here’s the thing: I’ve been blogging now on the publishing industry—the indie publishing industry in particular (which some folks still insist on calling self-publishing)—for 12 years now. Which makes me a relic.
When I started blogging, it was something that everyone did because that was the way to attract readers to your fiction. You could make a living by writing a blog.
The rule of thumb for writer-bloggers was never write a blog longer than 500 words. Yeah, you see how that worked for me. I never write a blog that short.
But folks were making a small fortune blogging about topics not being covered by the mainstream media. Eventually, though, that niche went away or it disappeared behind a paywall like Patreon. Now that paywall includes Substack, which I am truly interested in.
Honestly, though, if I blog about it, it really isn’t fair to you all. My knowledge of Substack is an inch deep, which is an inch deeper than my knowledge of NFTs, and two inches deeper than my knowledge of BookTok. I haven’t even been to TikTok, although I’ve seen some great vids designed for TikTok.
I had planned—weeks ago—to learn all of this in depth, so that I actually could cite articles and experts and do a good analysis of the changes happening in the digital sphere.
I didn’t do any of it, I thought for lack of time. But I managed to research some other things which are important to my career and I also managed to learn some new skills that I will continue delve into. So really, lack of time isn’t the issue.
Lack of priority is.
And I realized, that’s where the blog is, as well as the end of this particular series of posts.
When I started blogging in 2009, the indie world was small and contained. I wrote about that in the previous blog. In indie publishing, rather like traditional publishing, we were all doing the exact same things, because there wasn’t much more to do.
New things came on the scene, and we all analyzed them. Sometimes we made group decisions about them (you have to try BookBub!) and sometimes we did our own thing, after a lot of analysis. But we were talking about the same programs or opportunities.
As new things proliferated by 2014 or so, those of us in the blogosphere tried to keep up. The problem was that many of those new things would disappear shortly after we researched them. I got paid $4000 by an app developer around that time so that he would design an app based on my Fey books. And then he literally disappeared. He paid me, said he started, and poof! gone as if he had never existed. (And he paid me by check, so he wasn’t trying to get my bank account information.)
Stuff like that happened all the time. And eventually, I started to tune out some of the new. It was either keep up or get my writing done. For some reason, I preferred writing.
A friend of mine who makes part of their living off online work advising people what to do with their indie publishing opted to do something different. They just interviewed everyone about every bit of new tech. My friend did not investigate the tech or even use most of it. The upshot of it was that my friend knew about the newest latest thing, but rarely used it themselves.
That put them in almost reportorial mode even though they had started off only interviewing things they recommended. And, let me say as a former journalist, the problem with reportorial mode is the one that I mentioned above. Journalists are, by definition, generalists. Their knowledge of damn near everything is only an inch deep.
Link to the rest at Kristine Kathryn Rusch
Here’s a link to Kris Rusch’s books. If you like the thoughts Kris shares, you can show your appreciation by checking out her books.